Press Releases

2018 Press Releases


    LeAnn Rimes, Smash Mouth, En Vogue, 38 Special, Clay Walker, The Tubes, Blue Oyster Cult, Sir Mix-a-Lot, WAR & More to Rock the 2018 Big O Tires Concert Series

    Pleasanton, Calif. – Get ready to say HELLO to Summer and more good times at the Alameda County Fair! The Fair returns June 15-July 8 for an 18-day run over four weekends.

    The Fair’s Carnival takes center stage in 2018 with the addition of a brand new, cross-grounds Sky Ride. The attraction features 70 passenger gondolas that offer riders an exciting, bird’s eye view of the Fair. The ride will extend from the Green Gate main entrance to the Kids Park at the Yellow Gate entrance. Tickets are sold online now, or at the ride, and priced at $5 for one-way and $8 for round-trip.

    Also new for thrill-seekers is the TURBO, a super fast, adrenaline-rush ride with upside-down, free flipping action at 120 feet in the air. Take a spin, if you dare! And for the first time, carnival fans can get even more of what they love with the new Fast Pass – a priority entrance line for all rides, with no waiting. Fast Passes are available online now or at the gate for just $10 and are good for the whole day.

    The 2018 Big O Tires Concert Series lineup offers something for every musical taste with Blue Oyster Cult, Shaggy, En Vogue, Clay Walker, 38 Special, Smash Mouth, Sir Mix-a-Lot, Con Funk Shun, The Tubes, LeAnn Rimes and WAR. Popular tribute bands include Boys of Summer (Eagles,) Queen Nation (Queen,) Purple Reign (Prince,) Journey Revisited (Journey) and Super Diamond (Neil Diamond.)

    Ticket prices vary by show & section and include Fair admission. Tickets for some shows are available now, with additional shows to go on sale each week. Visit for more concert information.

    No Bull – They’re Back!  The Fair’s Opening Day Cattle Drive, where real-life cowboys and cowgirls guide a mighty herd of steers through Downtown Pleasanton returns for an encore.  The event will start at Del Valle Avenue and head on to Main Street at approximately 10:30AM on Friday, June 15. Once again, select downtown restaurants and retailers will be giving away free Fair tickets while supplies last and the Museum on Main will provide fun activities for kids. Wild West Weekend festivities will continue at the Fair through Sunday.

    The Fair will offer three popular “Racing & Tasting” events this year – a different one each weekend:

    • Red, White & Craft Brew Fest – Saturday, June 23
    • Sip, Savor & Wager Wine Festival – Saturday, June 30
    • Craft Cocktail Festival – Saturday, July 7

    All events are held at the Stella Artois Grandstand infield track from 2PM to 5PM and offer unlimited sampling, live horse racing & wagering, food, lawn games and more. Tickets are available soon through the Fair’s website. Must be 21 or older.

    Fair Foodies can be found at SNACKDOWN FRYday, where the Fair’s own food vendors roll out their most outrageous new creations to compete for the prized championship belt. KCBS’ Foodie Chap, Liam Mayclem hosts the popular live event on Friday, June 22 at 2PM at the Fair’s Grandstand Stage. Snack seekers will also enjoy $2 Fair Food Bites when fun-sized servings of select Fair treats will be offered for just two bucks — every Thursday from 11AM to 5PM.

    More highlights:

    • Live horseracing returns to the Fairground’s historic racetrack on Opening Day, June 15 for 15 full days: June 15-17, 21-24, 28-30, July 1, 4, 6-8.
    • Monster Truck, Demolition Derby and Extreme Rodeo all return to the Action Sports Arena, with a different show featured each weekend. Extreme Freestyle Motocross (FMX) shows run daily. Select premium seats are available for purchase for Monster Trucks and Demolition Derby (tickets include Fair admission.) See website for details coming soon.
    • The Fair celebrates Father’s Day on Sunday, June 17, with free admission for dads until 5PM.
    • Festival Latino with Univision returns on Sunday, June 24 with live music, dancing, entertainment, games and more.
    • The Junior Livestock Auction will be held on Sunday, July 8 at 8AM at the Livestock Pavilion.
    • Fair Favorites will be back including exhibits, animals, food, rides, games, pig races, Kids’ Park & STEAM Weekends, special event days and more.

    For more information including schedules, Discount Days and concert & special event ticket info, visit the Fair’s website at  Facebook, Instagram and Twitter offer additional information, previews, updates, contests and giveaways.


    2018 Alameda County Fair Information

    Dates: June 15-July 8  (Closed June 18-19, 25-26, July 2-3)

    Hours: 11AM-11PM daily

    Carnival Hours: Wed-Thurs 12PM to closing, Fri-Sun 11AM to closing

    Horse Racing: June 15-17, 21-24, 28-30, July 1, 4, 6-8

    Big O Tires FREE Concerts: 8PM-9:15PM nightly. Fireworks show immediately following at Concert Lawn.

    Special Pre-Fair Pricing* (until 6/14/18):

    *Purchase in advance (before June 15) and save up to 33%

    • Adults (13-61) — $12 / $15 at gate
    • Seniors (62+) — $8 / $10 at gate
    • Kids (6-12) — $8 / $10 at gate
    • Children under 6 – FREE
    • General Parking — $8 / $10 at gate
    • Unlimited Carnival Wristbands — $28 / Wed-Thurs $30, Fri-Sun & July 4, $35 at gate
    • Carnival Fast Pass – NEW! Any single day $10 (same at gate)
    • Sky Ride – NEW! $5 one-way, $8 round-trip (same at gate)
    • Season Pass (admission for all 18 days and discounts on events) — $40
    • Fun Pack (4 general admission tickets and 1 parking pass) — $50


    • Opening Day: June 15 – $1 Admission, $1 Rides, UNTIL 5PM
    • Father’s Day: June 17 – Dads FREE until 5PM
    • $2 Fair Food Bites (Thursdays): June 21 & 28, July 5 — Select fun-sized Fair treats for just $2 each, UNTIL 5PM
    • Kids FREE Thursdays (12 and under): June 21 & 28, July 5, UNTIL 5PM
    • Boomers FREE Fridays (62+): June 22, 29 & July 6, UNTIL 5PM
    • Clothing Drive for Foster Kids: June 20 — Bring a brand new child’s clothing item and receive FREE admission & $1 rides – UNTIL 5PM
    • Feed the Need Food Drive benefitting Alameda County Community Food Bank presented by Lucky California: June 27 — Bring 4 non-perishable food items and receive FREE admission & $1 rides) – UNTIL 5PM
    • First Responder’s Day: July 4 – Free admission with valid ID UNTIL 3PM
    • Military Appreciation — One FREE Fair admission with valid Military ID, ALL DAY, EVERYDAY

    2018 Big O Tires Concert Series:

    6/15 – Blue Oyster Cult

    6/16 – Shaggy

    6/17 – En Vogue

    6/20 – Clay Walker

    6/21 – 38 Special

    6/22 – Smash Mouth

    6/23 – Boys of Summer (Eagles Tribute)

    6/24 – Sir Mix-a-Lot

    6/27 – TBD

    6/28 – Con Funk Shun

    6/29 – Queen Nation (Queen Tribute)

    6/30 – The Tubes

    7/1 – Purple Reign

    7/5 – LeAnn Rimes

    7/6 – Journey Revisited (Journey tribute)

    7/7 – Super Diamond (Neil Diamond tribute)

    7/8 – WAR


    The Alameda County Fair is operated by the non-profit Fair Association without any tax funding from the government. It is ranked one of the top 50 North American Fairs and the 7th largest fair in California. The Fairgrounds is home to the oldest one-mile race track in America.

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    PLEASANTON, CA – The Western Fairs Association (WFA) and the International Association of Fairs and Expositions (IAFE) have recognized Alameda County Fair with top honors for innovation and excellence in competitive exhibits, agricultural programs & communications for 2017.


    In all, the Fair took home 25 WFA Awards in its division including nine 1st place, nine 2nd place & seven 3rd place honors. Alameda County Fair was also nominated for the Merrill Award, WFA’s highest honor, for its digital marketing campaign.


    IAFE honored the Fair with 13 internationally recognized awards: four 1st place, three 2nd place and six 3rd place. Both organizations sponsor annual awards programs to recognize outstanding achievement in specific areas and to share successful ideas and programs with other fairs.


    “We are incredibly honored to be recognized within the industry for our continued efforts in making Alameda County Fair the best experience for our community each year,” said Alameda County Fairgrounds’ CEO, Jerome Hoban. “We are fortunate to have such a dedicated team and look forward to more great things to come in 2018.”


    The Fair received first-place honors in the following categories:


    • Social Media Campaign




    • Digital Marketing Campaign
    • Innovative Marketing Strategy
    • Sponsorship
    • New Technology
    • Volunteer Program
    • Event within an Event
    • Interim Event
    • Collaboration


    • Electronic Newsletter (E-blast)
    • Promotional Poster
    • Promotional Display Piece
    • Promotional Event


    The Fair received additional awards in a variety of categories for competitive exhibits, contests, agricultural programming & events, advertising, marketing, communications, sponsorship, guest services, non-profits, and community outreach.


    Venues Today consistently ranks Alameda County Fair among the Top 50 Fairs in North America.





    2018 Alameda County Fair — June 15 -July 8. Enjoy extreme live Action Sports shows, big name concerts and Live Horse Racing. For more information and schedules, visit


    The Fair is successfully operated by the Alameda County Agricultural Fair Association, a 501(c)3, non-profit organization, without any tax funding from the government.


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2017 Press Releases