Press Kit

Press Releases

  • 2019 Press Releases
  • 2018 Press Releases
  • 2017 Press Releases
  • Alameda County Fair Foundation Raises $70,000 for Educational Youth Programs

    (Pleasanton, Calif.) — On June 28, 2019, over 225 people attended a Private Garden Party at the Alameda County Fair to launch the Alameda County Fair Foundation, a 501 c (3) non-profit organization whose mission is to raise funds for capital projects and educational youth programs on the fairgrounds.

     

    Attendees enjoyed a lovely evening in the formal gardens with music, food and wine. Sponsors, including Fremont Bank, Butler Entertainment and West Coast Concessions, and private donors helped raise approximately $70,000 for vital community projects.

     

    Because of the generosity of these sponsors and donors, the Foundation was able to launch its first project, a state-of-the-art urban farm. Nearly two acres of land was dedicated to develop this exciting, hands-on educational experience for Bay Area youth.

     

    “The Alameda County Fairgrounds has been committed to preserving and advancing Alameda County’s agricultural heritage for over a century now,” said Paul Banke, Alameda County Fair Foundation Board President. “We are very excited that the Fair Foundation will be able to create new agricultural and educational opportunities that will truly enrich young peoples’ lives.”

     

     

    The Alameda County Fair Foundation’s sole mission is to create new opportunities for youth engagement, expand and enhance educational programs, and fund capital projects that will strengthen the viability and relevancy for the Fair for future generations. To learn more about the Alameda County Fair Foundation, visit https://alamedacountyfair.com/the-fair-foundation/

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  • Alameda County Fair Gives Back Through Numerous Community Programs

    Ticket Donation Programs and Charity Drives Help Support Those in Need

     

    Pleasanton, Calif. – The Alameda County Fair has always been dedicated to serving those in the Tri Valley and beyond. In 2019, the Fair was able to provide several important fundraising opportunities to various non-profit and community organizations.

     

    The Fair worked with the Ticket to Dream program to offer free tickets to Foster children. From May 29-June 12, 2019, anyone who purchased a general admission ticket online would get a ticket matched by Ticket to Dream. A total of 3,224 tickets were donated, allowing local children the chance to experience a joyful day at the Fair.

     

    New to the Fair this year was a Pet Food Drive to benefit Valley Humane Society. On June 19, VHS staff and volunteers collected a total of 19,813 pounds of pet food donations. Through this outreach, the VHS was able to fill the AniMeals shed and also donate to other animal care groups.

     

    The Fair also partnered with the Alameda County Community Food Bank for its annual Feed the Need food drive on June 26. A total of 27,000 pounds of food was collected through the drive, equating to 22,500 meals throughout Alameda County.

     

    The Foster Kids Clothing Drive, which was held on July 3, was another successful drive and saw 6,736 people bringing in donations. Mattress Firm, which sponsored the event, helped collect new clothing to distribute to foster kids all over the Bay Area.

     

    Each year, the Fair also provides free admission for military and issued 6,432 complimentary tickets, as well as 1,011 complimentary tickets for First Responders.

     

    Public and private schools across the area benefitted from the 6th annual “Summer Learning Fun”, which provided 113,730 free tickets to students all over Alameda County.

     

    Non-profit groups were also able to fundraise through the Fair’s non-profit ticket sales program which allowed organizations such as East Oakland Youth Development, Scouts, school bands, churches, and more to sell discounted advance admission prior to Fair opening and keep a portion of the total sales.

     

    On June 22, the Fair was honored to once again join forces with George Mark Children’s House, a home for critically and terminally ill children, to bring Fair entertainers, games, and more to kids who wouldn’t have otherwise been able to experience the festivities.

     

    Plus, about 900 volunteers of all ages and abilities came out to the event, helping to train others on how to positively contribute to the community.

     

    “The Alameda County Fair has always been committed to serving our community,” said Angel Moore, VP of Business Development. “We are delighted to be able to partner with so many wonderful organizations to offer free admission to the Fair, fundraising opportunities, volunteer services, and much needed charity drives.”

     

     

    The Alameda County Fair is operated by the non-profit Fair Association without any tax funding from the government. It is ranked one of the Top 50 North American Fairs and the 7th largest Fair in California. The Fairgrounds is home to the Oldest One-Mile Race Track in America.

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  • 2019 Alameda County Fair Ends with Increased Overall Attendance

    Last Cattle Drive, Big-Name Concerts, and New Special Events Help Boost Turnout

     

    Pleasanton, Calif. – The 2019 Alameda County Fair has wrapped up its 107th year seeing a spike in attendance, website and social media users, and number of corndogs consumed.

     

    The Fair concluded on Sunday, July 7 with an 18-day run full of thrilling rides, live horse racing, star-studded concerts, action sports, animals, cultural festivals, and delicious Fair foods.

     

    “With the Last Ride of the Cattle Drive, the great concerts, and all our new special features, every day offered something fun for everyone,” said Jerome Hoban, CEO of the Alameda County Fair. “We are so grateful to all who came out and continue to make the Fair a part of their summer tradition.”

     

    2019 Fair Highlights:

     

    • The addition of the new Mega-Flip ride drew thrill seekers to the Carnival as it thrust riders high in the air while spinning and twisting. The Sky Ride, a cross-grounds attraction offering a bird’s eye view of the Fair, was also a popular Fair feature and saw increased riders this year.

     

    • Thousands of people turned out to watch the “Last Ride” of the opening day Cattle Drive on Friday, June 14. Crowds cheered on hundreds of cattle, cowboys and cowgirls, and Fair entertainers as they tromped through Main Street in downtown Pleasanton for the final time.

     

    • Concert-goers packed the amphitheater nightly for the Big O Tires Concert Series, which featured performances from Ashanti, Trace Adkins, Gin Blossoms, Sheila E., and Vince Neil of Mötley Crüe.

     

     

    • The Fair introduced several new cultural festivals to celebrate the deep multicultural roots of the Bay Area, including an Asian Pacific Celebration, Out at the Fair, and Bollywood at the Fair.

     

    • The Action Sports Arena came alive each weekend with featured shows like Extreme Rodeo, Arenacross Nationals, Monster Trucks, and Demolition Derby.

     

    • STEAM weekends featured fun, hands-on educational exhibits and activities for kids with themes like Agriculture and Horticulture, Engineering, Electronics and Robots, Lego Festival, Robot Day, and Environment and Space.

     

    • Live horse racing returned with a full, 15-day schedule which began on opening day and ran through the final weekend.

     

    • Favorite daily attractions included Alaskan Pig Races, Great American Petting Zoo, carnival rides & games, and the world’s best Fair food.

     

     

     

    2019 Alameda County Fair by the Numbers:

     

    TOTAL ATTENDANCE: 454,276 (up 7.3 %) 

     

    Total Vehicles Parked – 132,198 (up 11.3%)

     

    Horse Racing Track Attendance – 49,483

     

    EXHIBITS:

    Competitive Exhibit Entries – 17,609

    Exhibitors – 5,957 (up 10%)

    Jr. Livestock Auction – $716,391

    Small Animal Sales – $67,671.74 (up 15.9%)

    Fine Art sales – $17,836.25 (up 8.8%)

     

     

     

    CLASSIC FAIR FOOD CONSUMED:

    Corn Dogs – 35,320 (up 11.5%)

    BBQ Turkey Legs – 12, 872 (up 7.3%)

    Burgers – 5,873

    Funnel Cake – 33,684 (up 12.3%)

    Cotton Candy – 4,852 (up 14.6%)

    Candy Apples – 813 (up 14.8%)

    Deep Fried Twinkies – 784 (up 19.1%)

     

     

    FEED THE NEED FOOD DRIVE:

    Pounds of Food Donated – 27,000 pounds (equates to 22,500 meals)

     

    FOSTER KIDS CLOTHING DRIVE:

    Number of People Who Donated Clothing: 6,736 (up 23%)

     

    NEW PET FOOD DRIVE:

    Pounds of Pet Food Donations: 19,813

     

     

    VOLUNTEER PROGRAM:

    Fair Volunteers – 630

    Volunteer Hours – 7,700 (up 7%)

     

    WEBSITE & SOCIAL MEDIA:

    Users – 827,774 (up 56.4%)

    Sessions – 1,284,411(up 48%)

    Website Visits – 2,381,886 (up 48.6%)

    Page Visits – 3,149,490 (up 54.6%)

    Facebook Fans – 118,292 (up 7.9%)

    Instagram Followers – 15,700 (up 37%)

    Twitter Followers @ACFair – 4,341

     

    The Alameda County Fair is operated by the non-profit Fair Association without any tax funding from the government. It is ranked one of the Top 50 North American Fairs and the 7th largest Fair in California. The Fairgrounds is home to the Oldest One-Mile Race Track in America.

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  • Final Days of Summer Fun at the Alameda County Fair

    2019 Alameda County Fair Wraps with High Stakes Horse Racing, Demolition Derby, and Concert from Vince Neil of Mötley Crüe

     

    Pleasanton, Calif. – The Alameda County Fair will wrap up four weekends of summer fun with its final days, Thursday July 4 through Sunday, July 7, 2019.

     

    This will be the last chance to brave thrilling rides, indulge in hot, fresh corndogs, and take advantage of some good, old-fashioned family fun.

     

    Concerts: 

    The concert line-up includes Aja Vu (Steely Dan Tribute Band), Tommy Castro and the Painkillers, and Vince Neil of Mötley Crüe. Guests can check out the concert page for tickets and the full concert schedule.

     

    Special Events: 

    Demolition Derby returns to the Action Sports Arena July 5-6, with the RV Demolition Derby closing out the fun out on July 7.

     

    The Junior Livestock Auction takes place prior to fair opening at July 7 at 9am at the Amador Pavilion.

     

    Kids activities include Environment and Space themed STEAM activities, and Kids Pedal Tractor Pull.

     

    Horse racing: 

    Horse racing continues through Sunday, July 7 at the Stella Artois Grandstand with the first post time at 1:45.

     

    The $50,000 Oak Tree Sprint Stakes take place July 4 and the $100,000 Everett Nevin Stakes take place July 6.

     

    Also at the Grandstand this year is the Encounters UFO Experience exhibit, open every day of the Fair.

     

    Fair Favorites: 

    All the fair favorites continue through Sunday, including carnival rides and games, animals, exhibits, pig races, Butterfly Exhibit, fair food and much, much more.

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  • Alameda County Fair Highlights Safe, Family Fun with Enhanced Security Measures During 4th of July

    Pleasanton, Calif. – The Alameda County Fair is ensuring safe, family fun for all during the 4th of July by implementing enhanced security policies, including shorter hours, early gate closures, and regulations on items allowed into the Fair.

     

    The Fair will be open from 11AM until 8pm on July 4, with no fireworks show that night. Gates will close at 4pm, and the parking lots will close at 3:30pm, with no re-entry permitted. All minors under the age of 18 must be accompanied by an adult guardian age 21 or older.

     

    Additionally, all guests, backpacks, bags, containers and coolers will be subject to inspection upon entry.

     

    Guests may bring food into the fairgrounds as long as they contained in a soft-sided cooler/insulated bag. Hard shell coolers/ice chests are not permitted, nor will be any loose food or food in large catering-style pans, trays, bowls, etc. Cooking equipment of any kind is prohibited, including charcoal or flammable liquids, knives, metal utensils, or any other item that could be considered a weapon. Cans, glass containers, and alcoholic beverages of any kind are prohibited. “Tailgating” in parking lots is also not permitted. A complete list of restricted items can be found online.

     

    “Our top priority is the well-being of our guests,” said Angel Moore, VP of Business Development. “We want to make sure that our attendees can continue to create fun, family memories in a safe and secure environment.”

     

    The Fair will offer all its traditional fun activities during the 4th of July, including horse racing, carnival rides and games, animals, exhibits, STEAM activities, pig races, entertainment, delicious fair foods, shopping, and more.

     

    For additional details, including schedules, discount days, and concert and ticket info, visit the Fair’s website at www.alamedacountyfair.com.  Follow the Fair’s official Facebook, Instagram and Twitter for additional information, previews, updates, contests, and giveaways.

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  • Exciting Activities on Tap for the Third Weekend of the Alameda County Fair

    Festivities Include Monster Trucks, Fireworks Spectacular, Wine Fest, and New Bollywood Celebration

     

    Pleasanton, Calif. – The third weekend of the Alameda County Fair is poised to bring a wide selection of exciting special events, thrilling entertainment, and of course, all the traditional fair favorites.

     

    Discount Days: 

    • Friday, June 28: Boomers (62+) get in FREE until 5pm
    • Military are Free all day, every day with valid military ID

     

    Concerts: 

    Some of the musical acts this weekend include Gin Blossoms, BB King Blues featuring Michael Lee and James Garner’s Tribute to Johnny Cash. Guests can check out the concert page for tickets and the full concert schedule.

     

    Special Events: 

    On Friday, June 28 at 9:45pm, the Fireworks Spectacular will return for one night only. Guests can watch an eye-popping display of fireworks set to music at the Stella Artois Grandstand. Free with fair admission, or get Premium Seating for $25 including fair admission if purchased in advance.

     

    Wine Fest, Saturday, June 29 from 2-5pm, will have guests sipping and savoring as a variety of wineries pour their best red, white and sparkling varietals at the Stella Artois Grandstand. Advance tickets are $40 and include Fair admission, unlimited sampling, tasting glass, racing program, and tip sheet.

     

    Monster Trucks return for a thrilling ride at the Action Sports Arena at 7pm on Friday, Saturday and Sunday. Free with fair admission, or get Premium Seating for $25 including fair admission if purchased in advance.

     

    The Red, White and Blues Festival is back Saturday, June 29 for its 20th anniversary. The event will take place from Noon-8pm and will feature a continuous line up of talented blues musicians.

     

    Bollywood at the Fair, Sunday, June 30 from Noon-6pm at the AgVenture Stage, will celebrate Indian culture and heritage with special foods, dance performances, and live music throughout the day. Free with Fair admission.

     

    Horse Racing: 

    Horse Racing continues through Sunday, June 30 at the Stella Artois Grandstand with the first post time at 1:45pm. Saturday, June 29 is the Derby Dog Dash where small dogs race on the track between races.

     

    Also at the Grandstand this year is the Encounters UFO Experience exhibit, open every day of Fair.

     

    Fair Favorites: 

    All the fair favorites continue through Sunday, including carnival rides and games, animals, exhibits, pig races, Butterfly Exhibit, STEAM activities, fair food, shopping and much, much more.

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  • Fun and Festivities Continue at the Alameda County Fair’s Second Weekend

    “Out at the Fair” LGBTQ Celebration, Asian Pacific Celebration, and Cocktail Fest Among the New, Featured Special Events
    Pleasanton, Calif. – The Alameda County Fair continues for its second weekend, June 21-23, offering exciting activities, entertainment, and good old fashioned family fun.

    Discount Days:

    • Thursday, June 20: Kids (12 and Under) get in FREE until 5pm
    • Thursday, June 20: $2 Taste of the Fair – Get bite sized fair treats from select vendors until 5pm
    • Friday, June 21: Boomers (62+) get in FREE until 5pm

     

    Concerts:

    Some of the musical acts on tap this weekend include Loverboy, Aly and AJ, and Lifehouse. Guests can check out the concert page for tickets and the full concert schedule.

     

    Special Events:

    This weekend the fair will feature several special events, including “Out at the Fair” on June 22 and an Asian Pacific Celebration on June 23. Both those are included in Fair admission and will feature special music, food and entertainment at the AgVenture stage throughout the day.
    Cocktail Fest will shake things up on Saturday, June 22 from 2-5pm at the Stella Artois Grandstands as top mixologists serve up their best new cocktails. Tickets are $40 and include Fair admission, unlimited sampling, tasting glass, racing program, and tip sheet.
    Arenacross Nationals will take place June 21-23 at 7pm in the Action Sports Arena.

    Esports will be bringing several gaming competitions to the fair, including Street Fighter Arcade Edition and Super Smash Bros on June 22.

     

    Horse racing:

    Horse racing continues Thursday, June 20 through Sunday, June 23 at the Stella Artois Grandstand with the first post time at 1:45.
    Also at the Grandstand this year is the Encounters UFO Experience exhibit, open every day of Fair.

    Fair Favorites:

    All the fair favorites continue through Sunday, including carnival rides and games, animals, exhibits, pig races, STEAM activities, fair food and much, much more.

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  • Alameda County Fair Offers Sneak Peek of Opening Weekend Festivities

    “Last Ride” of the Cattle Drive, Fiesta at the Fair, Brew Fest, and Concerts from WAR and Ashanti Kick-off First Three Days of the Fair

     

    Pleasanton, Calif. – The Alameda County Fair returns to the fairgrounds in Pleasanton on June 14 with an opening weekend packed full of thrilling events, exciting entertainment, and nonstop family fun.

     

    The “Last Ride” of the Opening Day Cattle Drive will be the final opportunity for people to witness a real, live cattle drive through a major urban area. On June 14 at 10:30am, over 150 steers, along with fair entertainers, will tromp down Main Street in Pleasanton. The drive will start at the fairgrounds near the Rose Avenue gate, move down Del Valle Parkway, and continue onto Main Street. (Free to the public)

     

    FriYAY Free: FREE admission Opening Day, Friday, June 14, until 3pm.

     

    Boomers FREE Fridays, Friday, June 14 included, until 5pm.

     

    Dads get in FREE on Father’s Day, Sunday, June 16, until 5pm.

     

    Western Weekend, June 14-16, Fun Rodeo Games and Kids Events all weekend long at the Action Sports Arena. Plus, don’t miss the Extreme Rodeo show June 14-15 at 7pm.

     

    WAR kicks off the Big O Tires Concert Series on Friday, June 14, followed by Ashanti on Saturday, June 15, and Raymond Ayala on Sunday, June 16. All seats are reserved and available for purchase online through the concert page. Tickets include Fair admission.

     

    Brew Fest: Saturday, June 15 from 2-5pm: More than 25 top breweries will be pouring a variety of craft beers at the Stella Artois Grandstands. Tickets are $40 and include fair admission, tasting glass, and unlimited sampling. Purchase tickets here. Tickets include Fair admission if purchased online the day before the event.

     

    Fiesta at the Fair: Sunday, June 16 from Noon-9:30pm. Free with Fair admission. Experience live music, cooking demos and special entertainment acts throughout the grounds. Catch the Fiesta del Charro afterwards at 7pm at the Action Sports Arena. Plus, the Big O Tires Concert Series features Raymond Ayala with opening act Yolanda del Rio at 8pm (concert page).

     

    Live Horse Racing starts on Opening Day, June 14 and continues on June 15 and 16.

     

    Kids STEAM Weekend Fun, June 14-16. Kids can have fun learning while they play at STEAM-theme Weekends. Free with admission.

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  • New Cultural Festivals and Special Features Debut at the Alameda County Fair

    Cultural Festivals, Tasting Fests, and LGBTQ Pride Celebration Embrace the Bay Area’s Diverse Population

     

    (Pleasanton, Calif.) — The Alameda County Fair is paying homage to the Bay Area’s deep multicultural roots through several exciting new cultural festivals which will debut this year at the Fair.

     

    These celebrations take place on several specific days and will feature live entertainment, attractions, cooking demonstrations, and more.

     

    Out at the Fair celebrates LGBTQ pride, while Fiesta a la Feria, Bollywood at the Fair, and Asian Pacific Celebration at the Fair honor the multicultural roots and communities of the Bay Area.

     

    • Fiesta a la Feria – June 16
    • Out at the Fair – June 22
    • Asian Pacific Celebration at the Fair – June 23
    • Bollywood at the Fair – June 30

     

    “The Alameda County Fair prides itself on community and inclusiveness,” said Angel Moore, Vice President of Business Development. “We are excited to introduce these new festivals to recognize the importance that diversity plays in all communities throughout the Bay Area.”

     

    The Fair is also bringing back several popular events, including the Brew Fest, Wine Fest, and Cocktail Fest. Tickets for those events may be purchased online up to the day before the event and include admission or purchased separate from admission and can be purchased at the door.

     

    For more additional details, including schedules, discount days, and concert and ticket info, visit the Fair’s website at www.alamedacountyfair.com.  Follow the Fair’s official Facebook, Instagram and Twitter for additional information, previews, updates, contests, and giveaways.

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  • Alameda County Fair Helps Attendees Save Big with its Discount Days and Deals

    PLEASANTON, Calif. – Those who are pinching pennies but still want to have a fun filled summer can take advantage of the Alameda County Fair’s many discount days and special promotions.

     

    In addition to several free admission days, the fair is also offering exclusive ticket deals which can save fair-goers over 30% on their admission, concerts, and more.

     

    2019 Discount Days

     

    • FriYAY FREE til 3: FREE Admission on Friday, June 14 UNTIL 3pm
    • Father’s Day: Dad’s get in FREE on Sunday, June 16, UNTIL 5pm
    • Kids FREE Thursdays (12 and under): June 20 & 27, UNTIL 5pm
    • Boomer FREE Fridays (62+) June 14, 21, 28 & July 5, UNTIL 5pm (Presented by Alameda County Social Services Agency)
    • NEW! Pet Food Drive, Wednesday June 19: Bring new, unopened pet food items (see list on website) to benefit the Valley Humane Society and receive FREE admission. Plus $1 rides. UNTIL 5pm
    • Feed the Need Food Drive, Wednesday June 26: Bring 4 non-perishable food items and receive FREE admission. Plus $1 rides. UNTIL 5pm (Benefitting Alameda County Community Food Bank and presented by Lucky California)
    • Clothing Drive for Foster Kids, July 3, Bring a new child’s clothing item and receive FREE admission. Plus $1 rides. UNTIL 5pm (Presented by MattressFirm)
    • First Responder’s Day: July 4 — Free admission with ID
    • Military Appreciation: Every Day — One FREE Fair admission with valid Military ID, ALL DAY, EVERYDAY

     

     

     

    Special Pre-Fair Deals (Purchase in advance, before June 13, and save up to 33%)

     

    • Adults (13-61) — $12
    • Seniors (62+) — $8
    • Kids (6-12) — $8
    • General Parking — $8
    • Unlimited Carnival Wristbands — $28 (Valid any one day of the Fair)
    • NEW! 2019 Fair Season Pass PREMIUM (admission for all 18 days with PARKING, plus concert & event discounts) — $80
    • New! BUY ONE, GIVE ONE – Buy a regular, full-price admission ticket ($15) and the Alameda County Fair will give a Fair ticket to a deserving, local foster family. Promotion period runs May 29 to June 12, 2019. Tickets must be purchased through the Fair’s website.
    • Season Pass (admission for all 18 days, plus concert & event discounts) — $40
    • Fun Pack (4 general admission tickets and 1 parking pass) — $50

     

     

    For more additional details, including schedules, discount days, and concert and ticket info, visit the Fair’s website at www.alamedacountyfair.com.  Follow the Fair’s official Facebook, Instagram and Twitter for additional information, previews, updates, contests, and giveaways.

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  • Alameda County Fair Announces Best of 2019 Commercial & Amateur Wine Competitions

    Pleasanton, Calif. – Alameda County Fair proudly announces the top medal from its recently held 2019 commercial and amateur wine competitions. As always, all Best of Show and Gold Medal wines from the 2019 competitions will be available for purchase by the glass at the Wine Garden, every day of the Fair:

     

    2019 Alameda County Wine Competition (154 total entries)

    Best of Show Red: Stony Ridge, Petite Sirah, 2016

    Best of Show White: Las Positas Vineyards, Albarino, 2018

    Best of Show Rose*: Darcie Kent Vineyards, Victories Rosé, 2018

    Best of Show Sparkling*: Ehrenberg Cellars, Brut – SCHMIDT

    Best of Show Dessert: BoaVentura Deported, 2013

    *New categories this year

     

    2019 Zin Challenge & Sauvignon Summit (136 total entries)

    Best of Show Zinfandel: Dry Creek Vineyard, Heritage Vines Zinfandel, 2017

    Best of Show Zinfandel Dessert: Sobon Estate, Zinfandel Port, 2017

    Best of Show Sauvignon Blanc: Chacewater Winery Sauvignon Blanc, 2018

     

    The Amateur Wine Competition is open to California residents age 21 and over. Congratulations to this year’s top winners from 103 total entries received:

    • Best of Show Red: Las Positas College Cellars, South Slope Field Blend, 2017
    • Best of Show White: Le Shack de Jack, Sauvignon Blanc, 2018
    • Best of Show Dessert: Fred Watkins, Ruby Port, 2015

     

    For a complete list of commercial wines and winners, visit:

     

    https://annual.alamedacountyfair.com/alameda-county-wine-competition/

     

    https://annual.alamedacountyfair.com/sauvignon-summit-zin-challenge/

     

    For the amateur competition winners list, visit:

     

    https://annual.alamedacountyfair.com/pdf/2019/exhibits/adult/Adult_Amateur_Wine.pdf

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  • Alameda County Fair Announces the “Last Ride” of the Opening Day Cattle Drive

    Friday, June 14, 2019 at 10:30AM

     

    Pleasanton, Calif. –  Hundreds of hooves will tromp through the streets of Downtown Pleasanton for the final time as the Alameda County Fair hosts the “Last Ride” of its Opening Day Cattle Drive.

     

    The event will feature over 150 large steers parading down Main Street, as well as a procession of cowboys, cowgirls, fair entertainers and more. The Cattle Drive will start at the Fairgrounds near the Rose Avenue Gate and then move down Del Valle Parkway and continue on to Main Street in Downtown Pleasanton on Friday, June 14 at 10:30AM.

     

    This will be the final opportunity for people to witness a real, live cattle drive through a major urban area.

     

    “We are looking forward to the ‘Last Ride’ of our opening day Cattle Drive,” said Angel Moore, Vice President of Business Development. “It has been a wonderful opening celebration, but the Alameda County Fair is always changing and evolving. We want to be able to create new, fun experiences that will keep all our fair-goers excited about attending year after year.”

     

    Several select downtown businesses will be giving away free Fair tickets while supplies last, and the Museum on Main will provide fun activities for kids. Plus, the fair will be offering free admission to everyone on opening day until 3pm.

     

    Main Street will be closed during the event, while side streets will implement rolling closures to keep traffic moving.

     

    The festivities will continue with special attractions for the Fair’s “Western Weekend” celebration. The band WAR will perform opening night to kick off the 2019 Big O Tires Concert series.

     

    For more additional details, including schedules, discount days, and concert and ticket info, visit the Fair’s website at www.alamedacountyfair.com.  Follow the Fair’s official Facebook, Instagram and Twitter for additional information, previews, updates, contests, and giveaways.

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  • Alameda County Fair Returns with Thrilling New Mega-Flip Ride, Delicious Food and Top-Notch Entertainment

    Cattle Drive, Carnival Fun and Concert Series Take Center Stage

     

    Pleasanton, Calif. – You can almost smell the corndogs and cotton candy wafting through the warm summer air; Alameda County Fair returns June 14-July 7 with exciting new attractions, a big fireworks show and, of course, the world’s best fair food.

     

    The Fair will open with the “Last Ride” of its popular Cattle Drive down main street at 10:30am on Friday, June 14. This will be the final event where real-life cowboys and cowgirls driving a massive herd of cattle through downtown Pleasanton. Fair entertainers will also be a part of the procession and local shops will once again give out free admission tickets good for any one day of the Fair’s opening weekend, while supplies last. The Fair is also offering free admission until 3pm on opening day.

     

    The 2019 Big O Tires Concert Series once again rolls out some of music’s biggest names including Vince Neil of Mötley Crüe, Trace Adkins, Ashanti, Loverboy, Gin Blossoms, Sheila E., Norteño superstar Ramon Ayala with opening artist Yolanda Del Rio, plus many more. Ticket prices vary by show and section and always include Fair admission.

     

    Thrill-seekers will want to head straight to the Mega Flip, a brand-new extreme ride that thrusts riders high into the sky from four different swinging booms while simultaneously spinning and flipping. The popular Sky Ride will also be back for soaring views of the entire fairgrounds. Tickets are sold online, or at the ride, and are priced at $6.

     

    In food news, the Fair proudly welcomes Ricardo’s Hawaiian Feast, a tasty trip to the Islands offering fresh fruit treats, chicken and shrimp pineapple bowls, fish and chips, piña coladas, and more. Teriyaki Rice Bowls at MK Concessions and Acai Berry Bowls at Chimney Cake Cone are two new menu items at the Fair this year, and Hawaiian Honey Cones makes a one-day appearance at the Asian Pacific Celebration on June 23.

     

    For more information including schedules, discount days, and concert and special event ticket info, visit the Fair’s website at www.alamedacountyfair.com.  Follow the Fair’s official Facebook, Instagram and Twitter for additional information, previews, updates, contests, and giveaways.

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  • Alameda County Fair Offers Exciting Seasonal Job Opportunities at its Annual Summer Job Fair

    Saturday, April 27 at the Alameda County Fairgrounds

     

    Pleasanton, Calif. – Those looking for some work, some play, and a full summer of fun will find all that and more at the Summer Job Fair, happening Saturday, April 27 from 1-4pm at the Alameda County Fairgrounds.

     

    Anyone seeking seasonal employment this summer can meet, apply, and interview onsite with representatives and vendors from the Alameda County Fair.

     

    Most positions start Mid-June and run through the second week of July. Students, teachers, “first job” applicants, retirees and all others interested in short-term employment are encouraged to attend. Candidates must be age 16 or older to apply.

     

    “The Alameda County Fair offers so many wonderful and unique jobs,” said Angel Moore, Vice President of Business Development.  “Whether it’s in ticketing, food service, or even assisting with our animals and exhibits, every position we have is essential to the overall success of the fair.”

     

    The event takes place at 4501 Pleasanton Avenue, and parking is available on Pleasanton Avenue and in the ACE Train lot located across from the Yellow Gate. For more information, visit alamedacountyfair.com.

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  • Vince Neil of Mötley Crüe Joins Big O Tires Concert Series Lineup at 2019 Alameda County Fair

    Pleasanton, Calif. – For glam rock fans, it’s a heavy metal dream come true: Vince Neil of Mötley Crüe will rock the Amphitheater on Sunday, July 7 at 8pm at the Alameda County Fair in Pleasanton.

     

    The legendary frontman will perform Mötley Crüe’s biggest hits including Girls, Girls, Girls, Kickstart My Heart, Wild Side, Shout at the Devil and Home Sweet Home, as well as songs from three solo albums and his newest projects.

     

    In the meantime, fans may want to check out The Dirt, a just-released Netflix movie based on the band’s wild rise to fame in the 1980s.

     

    Reserved seats go on sale to the public starting Thursday, April 4 and pre-sale to Season Pass holders starting Wednesday, April 3. Ticket must be purchased through the Fair’s website. Prices include Fair admission.

     

    Seating at the Bud Light Concert Lawn area just outside the Amphitheater is always free with admission and features a live stream video of every concert on the giant Jumbotron screen.

     

    For the complete Big O Tires Concert Series lineup, or to purchase tickets and Season Passes, visit www.alamedacountyfair.com.

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  • Alameda County Fair Announces Star Studded Line Up for its 2019 Big O Tires Concert Series

    Trace Adkins, Gin Blossoms, Ashanti, Sheila E, and War Among the Featured Musical Acts

     

    Pleasanton, Calif. –  The Big O Tires Concert Series is returning to the Alameda County Fair on June 14-July 7, bringing with it a little bit of country, a little rock and roll, and a whole lot of powerhouse performances.

     

    Some of the featured acts include WAR, Ashanti, Trace Adkins, Gin Blossoms, Lifehouse, Sheila E, Loverboy, Roots & Boots Tour with Sammy Kershaw, Collin Raye and Aaron Tippin, Aly & AJ, BB King Blues Band featuring The Voice’s Michael Lee, and Tommy Castro & The Painkillers – Killin’ It Live Record Release Tour.

     

    Stellar tribute bands Earth to Mars (Bruno Mars), KISS Revisited (KISS Tribute), James Garner’s Tribute to Johnny Cash, and Aja Vu (Steely Dan), will also be making their first appearances at the Fair this year.

     

    Concerts take place nightly at 8pm, and reserved seats can be purchased online starting March 20 for Season Pass holders and March 21 for the general public. Ticket prices vary anywhere from $25-$60, and all seats for Tribute shows are $15. All ticket prices include Fair admission.

     

    Season Pass holders can get early access and discounts on all reserved headliner seats, as well as free reserved seats at tribute shows and free bleacher seats at any show (some restrictions apply).

     

    Free seats may be available the day of show and can be claimed by using a smartphone once inside the Fair at any info booth or the amphitheater starting at 4pm. Seating at the Bud Light Concert Lawn area just outside the Amphitheater is always free with admission and features live streaming video of every show on the Jumbotron screen.

     

    Season Passes, tickets, and more information are available on the Fair’s website at www.alamedacountyfair.com.

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  • New Youth Agricultural Education Center Opens at Alameda County Fairgrounds

    Pleasanton, Calif. – Alameda County Fairgrounds officials unveiled the new Marissa Hunt Agricultural Education Center at a grand opening celebration on Thursday.

     

    Dozens of 4-H and FFA members from all over Alameda County were on hand to witness the ribbon-cutting ceremony and take the first public tours inside. Officiants included County Board Supervisor Scott Haggerty and Alameda County Fair Association Board President, Gordon Galvan.

    “This beautiful new facility represents the Fair Association’s long-term vision and commitment to Alameda County’s future agricultural leaders,” said Galvan. “We are extremely pleased to be able to offer them the resources they need to learn, grow and succeed in a safe and modern community environment.”

    The 8,000 square foot facility now welcomes all Alameda County agriculture-focused youth group members who want to learn how to raise animals for the Fair’s annual Junior Livestock Show.

    The barn currently houses five piglets, but will hold up to 80 animals at capacity. In addition to animal pens, the building features a classroom and meeting space, restrooms, wash rack, outdoor paddock and livestock scale. Fairgrounds staff and parent volunteers will operate the facility throughout the year.

    The building is named for Marissa Hunt, a ten-year-old Pleasanton 4-H Club member whose life was tragically cut short in 2004. Among her favorite interests, Marissa loved to raise and show her animals at the Fair each year.

    Pleasanton Councilmember Kathy Narum, Dublin Vice Mayor Melissa Hernandez, Fairgrounds CEO Jerome Hoban, Fair Association Board Members, the parents of Marissa Hunt and families of FFA and 4H club members were among the attendees at the event.

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  • Alameda County Fairgrounds Unveils New Community Youth Barn

    Ribbon-Cutting Ceremony Celebrates Grand Opening of the
    Marissa Hunt Agricultural Education Center at Alameda County Fairgrounds

     

    Pleasanton, Calif. – Alameda County Fairgrounds officials, along with County Board Supervisor Scott Haggerty, will hold a ceremonial ribbon-cutting event at 4pm on Thursday, March 7 to open a new community Youth Barn on Fairgrounds property.

     

    The Marissa Hunt Agricultural Education Center is an 8,000 square foot facility which welcomes all Alameda County FFA and 4-H Club members who raise animals for the Junior Livestock Show, held annually at the Alameda County Fair.

     

    The center will offer animal pens, a classroom, an animal wash rack, outdoor paddocks, and a livestock scale. It provides enough space to house approximately 80 animals.

     

    “I am beyond excited for the unveiling of this project.  I can’t tell you how many times during my 22 years in office that I’ve heard of kids yearning to become involved in 4H or FFA, but were unable due to lack of space at their homes to raise an animal.  This venue provides them with that opportunity,” said Supervisor Scott Haggerty. “And, as for its namesake, Marissa made such an immense impact on me and the entire ag community at the time.  I knew from the start that this project would be dedicated to her.”

     

    The Marissa Hunt Agricultural Educational Center was named after ten-year-old Marissa Hunt, a Pleasanton 4-H member whose life was tragically cut short in 2004. The center, which is operated by Fairgrounds staff and parent volunteers, was established to aid the community and promote Alameda County’s rich agricultural traditions.

     

    “This project has been a year in the making,” said Jerome Hoban, CEO of the Alameda County Fairgrounds. “We are so proud to now be able to share this facility with all our future agricultural leaders. Through them, Marissa’s spirit will live on.”

     

    The grand opening and ribbon cutting ceremony is open to media and will take place Thursday, March 7 at 4pm at the Youth Center. Attendees should enter Gate 12 off Valley Avenue and follow the signs to the reserved parking area.

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  • Alameda County Fair Honored With Multiple Industry Awards For 2018

    PLEASANTON, CA – The Western Fairs Association and the International Association of Fairs and Expositions have recognized Alameda County Fair with top honors for innovation and excellence in competitive exhibits, agricultural programs & communications for 2018.

     

    In all, the Fair took home 29 WFA awards in its division, including ten First Place honors. IAFE recognized the Fair with 16 international awards, four of them First Place. Both organizations sponsor annual awards programs to recognize outstanding achievement in specific areas and to share successful ideas and programs with other fairs.

     

    Top awards included categories ranging from Cultural Marketing, Social Media and Digital Advertising to Sponsorship Innovation, Marketing Strategy and Cultural Programming. The Fair received additional awards in a variety of categories for competitive exhibits, agricultural programming and events, guest services and community outreach.


    Venues Today
    consistently ranks Alameda County Fair among the Top 50 Fairs in North America.

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    I SPY SUMMER!

    2019 Alameda County Fair — June 14 -July 7. Enjoy extreme live Action Sports shows, big name concerts and Live Horse Racing. For more information and schedules, visit www.AlamedaCountyFair.com

    The Fair is successfully operated by the Alameda County Agricultural Fair Association, a 501(c)3, non-profit organization, without any tax funding from the government.

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  • Alameda County Fair Announces 2019 Dates

    June 14 – July 7, 2019

     

    Pleasanton, Calif. – Pumpkin spice may be in the air, but Fair fans can still declare “I Spy Summer!” The 2019 Alameda County Fair will open on Friday, June 14 and run through Sunday, July 7, for 18-days of nostalgic summer fun.

    The 2019 Fair theme, “I Spy Summer,” celebrates the popular childhood game and promises lots of STEAM-themed and exploratory activities for kids, plus more big-name concerts, horseracing, live action sports and many new surprises. Of course, classic favorites including the petting zoo, carnival rides, pig races, competitive exhibits and the world’s best Fair food will all be back as well. So, when you hear, “I Spy Summer,” just say “Alameda County Fair!”

    Watch for more announcements and regular updates on the 2019 Fair at alamedacountyfair.com.

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  • Ways Alameda County Fair Gives Back To the Community Each Year

    Pleasanton, Calif. – Alameda County Fair has a long history of community service and continually seeks opportunities to assist, enable and give back each year. The following are some of the ways the Fair has helped & supported local groups and organizations throughout the East Bay in 2018:

     

    • Feed the Need Food Drive – Alameda County Community Food Bank collected 27, 760 pounds of food at the annual drive on June 27 – a 15% increase over the previous year.

     

    • Foster Kids Clothing Drive – On June 20, volunteers collected 5,473 articles of new clothing for distribution to foster kids living in the Bay Area. Mattress Firm, a long-time partner of the Fair and champion of the cause, partnered on the event.

     

    • George Mark Children’s House – On Saturday, June 23, Fair staff & entertainers brought the experience to families who have been served by the George Mark Children’s House, a home for critically and terminally ill children in San Leandro.

     

    • East Oakland Youth Development Center (EOYDC) –The Fair has been working with the Center to bring approximately 180 kids from its summer program (plus 50 youth leaders and 24 adult leaders) for a day of fun each year.

     

    • Summer Learning Fun – Now in its 5th year, the Fair’s annual ticket gifting program provides a free ticket to elementary school students in Alameda County — approximately 115,000 tickets go out each year.

     

    • Volunteer program – Non-profit groups can raise money when members sign up to help out at the Fair. The Fair makes a donation to each participating group or organization for every hour worked by each member.

     

    • Non-profit ticket sales – Non-profit groups such as Scouts, school bands, cheerleaders, churches and more can also raise money through advance ticket sales. Members sell discounted admission tickets before the Fair opens and keep a portion of the total sales.

     

    • Military Appreciation – The Fair offers free admission to anyone with valid military ID all day, every day of the Fair.

     

    • First Responders Appreciation – Those who hold First Responder positions including fire, police, sheriff, EMTs and others were eligible to receive free admission on the 4th of July.

     

    • Oak Tree Racing Association – As a long-standing tradition, Oak Tree Racing Association contributes a share of proceeds from its race meets to local charities.

     

    The Alameda County Fair is operated by the Fair Association, a non-profit organization, without any tax funding from the government. It is ranked one of the Top 50 North American Fairs and the 7th largest Fair in California. The Fairgrounds is home to the Oldest One-Mile Race Track in America.  For more information visit alamedacountyfair.com.

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  • 2018 Alameda County Fair Wraps Up 18 Days of Summer Fun

    2018 Alameda County Fair by the Numbers:

     

    TOTAL ATTENDANCE: 423, 418

    Total vehicles parked – 118, 754

    Horse racing track attendance – 52,699

    Riders of new Sky Ride – 22,064

     

    EXHIBITS:

    • Competitive exhibits entries – 18,051
    • Exhibitors – 5,415
    • Jr. Livestock Auction – $734,030.62
    • Small animal sales – $58,378.86
    • Fine Art sales — $16,387.56

    FOOD:

    • Corn Dogs – 31,688
    • BBQ Turkey Legs – 11,998
    • Burgers – 6,183
    • Funnel Cake – 29,997
    • Cotton Candy – 4,235
    • Candy Apples – 708
    • Deep Fried Twinkies – 658

    FEED THE NEED FOOD DRIVE:

    • Pounds of food donated – 27,760 (up 15% from 2017’s total of 23,987)

    FOSTER KIDS CLOTHING DRIVE:

    • Clothing items donated: 5,473 (up 418% from 2017’s total of 1,055)

    VOLUNTEER PROGRAM:

    • Fair volunteers — 630
    • Volunteer hours — 7200

    WEBSITE & SOCIAL MEDIA:

    • Users – 529,112
    • Sessions – 866,350
    • Website visits – 1,603,076
    • Page visits – 2,036,305
    • Facebook Fans – 109,619
    • Twitter Followers @ACFair – 4,330
    • Instagram Followers – 11,462

     

    The Alameda County Fair is operated by the Fair Association, a non-profit organization, without any tax funding from the government. It is ranked one of the Top 50 North American Fairs and the 7th largest Fair in California. The Fairgrounds is home to the oldest one-mile track in America.

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  • Final Days of 2018 Alameda County Fair

    LeAnn Rimes, Journey Revisited, Super Diamond, WAR, Demolition Derby, Jr. Livestock Auction, Craft Cocktail Festival & Stakes Races

     

    Pleasanton, Calif. – Don’t miss the last chance to celebrate Summer during Alameda County Fair’s final five days:

     

    Wednesday, July 4 – SPECIAL HOURS: 11AM-6PM, GATES CLOSE AT 3PM, NO RE-ENTRY

    • Live Horse Racing – First race post time: 1:45PM
    • $50,000 Oak Tree Sprint Stakes Race
    • First Responder’s Day – Free admission with valid ID until 3PM

     

    Thursday, July 5

    • Big O Tires Concert Series – LeAnn Rimes, 8PM
    • Kids Free Thursday, Free admission for kids 12 and under until 5PM
    • $2 Fair Food Bite Thursday — select fun-sized Fair treats just $2 each until 5PM
    • Kids STEAM Weekend Thursday thru Sunday – Art & Energy themed activities

     

    Friday, July 6

    • Big O Tires Concert Series – Journey Revisited (Journey tribute) 8PM
    • Demolition Derby, 7PM.
    • Live Horse Racing – First race post time 2:15
    • Boomers Free Friday, Free admission for ages 62 and better until 5PM
    • Kids STEAM Weekend Thursday thru Sunday – Art & Energy themed activities

     

    Saturday, July 7

    • Big O Tires Concert Series – Super Diamond (Neil Diamond tribute) 8PM
    • Demolition Derby, 7PM
    • Craft Cocktail Festival, special infield tasting event, tickets $40, 2-5PM
    • Live Horse Racing – first race post time 1:45
    • $100,000 Everett Nevin Stakes Race

     

    Sunday, July 8

    • Big O Tires Concert Series – WAR, 8PM
    • Junior Livestock Auction, 8AM
    • Plant Sale
    • RV Demolition Derby, 7PM
    • Live Horse Racing – First race post time 1:45

     

    All attractions are free with admission. Premium reserved concert seats still available for some shows.

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  • Big Final Days of Live Horse Racing At 2018 Alameda County Fair

    $50K & 100K Stakes Races, Wine & Craft Cocktail Festivals and

    Performance by Public Eye Highlight Coming Attractions

    June 29 & 30, July 1, 4, 6, 7 & 8

     

    Pleasanton, Calif. – The final days of live Horse Racing at Alameda County Fair happen this Friday, June 29 through Sunday, July 1 and next week on Friday, July 6 through Sunday, July 8. A special 4th of July race day featuring the $50,000 Oak Tree Sprint Stakes occurs next Wednesday. Friday post times are 2:15PM and 1:45PM on Saturday, Sunday & Wednesday. Live horse racing & daily handicapping seminars are always free with Fair admission.

     

    Weekend featured events & attractions:

     

    • $50,000 Juan Gonzales Memorial Stakes – Saturday, June 30

     

     

    • $50,000 Oak Tree Sprint Stakes – Wednesday, July 4 (Admission gates close at 3PM, Fair closes at 6PM)

     

    • $100,000 Everett Nevin Stakes, Saturday, July 7

     

     

    • Public Eye performs Sunday, July 1 at 1PM

     

    For more information and complete racing schedule & daily specials, visit: https://annual.alamedacountyfair.com/racing-info-events-contests/

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  • Smokehouse Tots a Slam Dunk at 5th Annual SNACKDOWN

    More award-winning treats: Fruity Pebbles Shrimp-on-a-Stick, Strawberry Shortcake Milkshake, Texas Tater Dog and Crazy Cake

     

    Pleasanton, Calif. – Smokehouse Tots, an inspired creation made of crispy potato spheres topped with slow-smoked brisket & pulled pork, coleslaw, sour cream, fresh grated cheese and barbecue sauce, was crowned the new “best in show” at Alameda County Fair’s Annual SNACKDOWN FRYDAY competition.

     

    The tasty Texas-style treat bested eight other top contenders to earn food vendor Nate Janousek his second bejeweled championship belt in as many years. The treat that wowed judges and audience tasters alike can be found at the new Texas Tater Twisters booth located across from the Fair’s Grandstand.

     

    Nine finalists battled for the top spot on Friday, June 22 at the Fair’s Grandstand Stage and more trophies were awarded for individual categories:

     

    BEST NEW SIDE OR SNACK – Fruity Pebbles Shrimp-on-a-Stick

    Shrimp dipped in a crunchy Cajun, Fruity Pebbles-infused batter, then deep-fried, rolled in Fruity Pebbles and topped with a spicy Sriracha ranch sauce

    Vendor: Get Fried – Outside Building C

     

    BEST NEW SWEET TREAT – Strawberry Shortcake Milkshake

    Sweet & creamy strawberry gelato blended with graham crackers, and topped with shortcake, whip cream & berries

    Fabe’s Churros and Gelato – Green Gate midway

     

    BEST NEW CRAZY CREATION – Crazy Cake

    “Fresh funnel cake topped with powdered sugar and whipped cream, a drizzling of Nutella, Reese’s Peanut Butter & caramel sauces, then sprinkled with a crunchy mix of pecans & bacon bits”

    Vendor: Fat Fanny’s Funnel Cakes – near Heritage House

     

     

     

    BEST MAIN EVENT – Texas Tater Dog

    “Spiral cut potato slinky-stretched around a 10” all-beef hot dog, deep-fried with garlic Parmesan or Cajun seasoning”

    Vendor: Spud Ranch – Action Zone & Texas Tater Twisters – outside Grandstand

     

    Additional 2018 SNACKDOWN Finalists:

     

    Krispy Kreme Bacon Burger

    “A char-grilled, 1/3 pound fresh ground beef patty, crisp bacon, lettuce, tomato, onions & pickles stacked between two Krispy Kreme donuts”

    Vendor: Stuffie’s Char Broiler – across from Grandstand

     

    Dole Whip Pineapple Float

    Cool & delicious soft-serve pineapple Dole Whip drenched in fresh pineapple juice”

    Vendor: Dole Whip – Gardens entrance

     

    Coconut Shrimp with Mango Sauce

    Shrimp rolled in coconut, deep-fried to light, crispy perfection and served with a sweet & tangy Mango dipping sauce”

    Vendor: Sharky’s Fish Fry – across from Grandstand

     

    Deep-Fried Cannoli on a Stick

    Deep-fried, crispy golden brown Cannoli stuffed with sweet, creamy filling & topped with powdered sugar & chocolate sauce”

    Vendor: Sweet Cheeks, Kids Park

     

    The competition’s panel of judges included radio host Chuy Gomez of Q102, Passport magazine food writer and contributing editor Jim Gladstone, Visit Tri-Valley Marketing & Communications Director Robin Fahr and Facebook contest winner Mary Erickson. KCBS Foodie Chap, Liam Mayclem, hosted the event.

     

    Food vendors were invited to participate in the competition earlier this year and first-round judges selected the finalists from entries received. For the first time, contestants were allowed to enter classics & favorites in addition to new items. Judges scored each entry on appearance, creativity and taste.

     

    The “Food Finder” feature on the Fair’s website helps visitors to locate a particular food or vendor. Food vendors also offer sample-size servings of select menu items every Thursday for just $2 each until 5PM.

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  • Racing & Tasting Returns to Alameda County Fair with Special Infield Craft Beer, Wine & Craft Cocktail Events

    Pleasanton, Calif. — The Red, White & Brew Craft Beer Fest, Sip, Savor & Wager Wine Festival and Craft Cocktail Festival are back for live horse racing at Alameda County Fair.

     

    All three events will be held at Pleasanton’s historic infield track on race days. Besides unlimited sampling, attendees can enjoy lawn games, wagering and the thrill of live horse racing up close. Special event pricing applies.

     

    Red, White & Brew Craft Beer Fest – Saturday, June 23, 2-5PM

    More than 20 top breweries will be pouring a variety of craft beers

    https://annual.alamedacountyfair.com/red-white-brew-fest/

     

    Sip, Savor & Wager Wine Fest – Saturday, June 30, 2-5PM

    Sample wines from more than 25 great wineries

    https://annual.alamedacountyfair.com/sip-savor-and-wager-wine-festival/

     

    Craft Cocktail Festival – Saturday, July 7, 2-5PM

    Local bartenders serve up their best creations

    https://annual.alamedacountyfair.com/craft-cocktail-festival/

     

    Pricing for all events:

    General Admission (advance purchase, includes Fair admission) – $40

    Day of Event – $40 (Fair admission purchased separately)

    Season Pass holder price – $25

     

    Ticket price for all events includes exclusive infield access, unlimited sampling, tasting glass, racing program & tip sheet. Must be 21 or older to attend.

     

    For participating breweries & wineries or to purchase tickets, visit the Fair’s website at alamedacountyfair.com.

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  • Alameda County Fair Introduces New Safety Measures & Recommendations to Enhance Guest Experience

    Pleasanton, Calif. – Citing guest safety as their number one priority, Alameda County Fair has implemented new policies in accordance with guidelines issued by the Department of Homeland Security for stadiums, sports arenas and large, public assembly event facilities.

     

    The new measures include a revised list of prohibited items, entrance restrictions for minors and new patron screening procedures. All backpacks, bags, coolers and containers are subject to inspection upon entry.

     

    Guests may bring food into the fairgrounds as long as they are in compliance with the new guidelines. Food items must be contained in a soft-sided cooler/insulated bag. Hard shell coolers/ice chests are not permitted, as well as loose food or food in large catering-style pan, trays, bowls, etc. Cooking equipment of any kind is prohibited, as are knives, metal utensils (or any item that could be considered or used as a weapon,) charcoal or flammable liquids, alcoholic beverages, cans or glass containers. “Tailgating” in parking lots is not permitted. A complete list of permissible & restricted items can be found below.

     

    July 4th is considered a heightened alert day nationally and the Fair has established new hours and entry policies accordingly. The Fair will be open from 11AM until 6PM on the 4th, with no fireworks show that night. Gates will close at 3PM, no re-entry permitted. All minors under the age of 18 must be accompanied by an adult guardian age 21 or older.

     

    “By implementing these changes, we will continue to ensure that our guests enjoy themselves in a safe, secure and fun family environment,” said Jerome Hoban, the Fair’s CEO. “We want the Fair to always be the place people bring their family and friends to create happy memories.”

     

    On days when excessive heat may be a factor, heat exhaustion and other health risks can be avoided by taking a few simple precautions:

    • Wear loose, comfortable, light-colored clothing
    • Seek shade and air-conditioned buildings intermittently
    • Drink plenty of water, continually throughout the day
    • Wear sunscreen
    • Cool off at the Fair’s misting station located near the First Aid office.

     

    For more information, visit https://annual.alamedacountyfair.com/4th-of-july/

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  • 2018 Alameda County Fair Previews Opening Day Festivities & Full Western Weekend

    Cattle Drive, Western Weekend Rodeo Games, Big O Tires Concert Series, Live Horse Racing, New Sky Ride & More Kick-off First Three Days of Summer Fun

     

    Pleasanton, Calif. – Get ready to say HELLO SUMMER! as Alameda County Fair opens this Friday with a three full days of fun and excitement:

     

    • No Bull, They’re Back! Opening Day Cattle Drive starts Friday, June 15 at 10:30AM. The live procession will feature cowboys, cowgirls, a big herd of steers with some Texas Longhorns, Fair entertainers Tadpole the Clown, Fables of the West, Roberto the Magnificent, Freestyle Motocross, plus loads of surprises.  Event starts at Del Valle Avenue in Pleasanton and continues through Main Street and into the Fairgrounds. Select downtown merchants will give away free Fair tickets good for any one day of Opening Weekend. Event is free to the public. For details and vendor information visit: https://annual.alamedacountyfair.com/cattle-drive/

     

    • The Fair’s cool new Sky Ride makes its debut on Opening Day – tickets just $5 one way or $8 for unlimited rides.

     

    • Opening Day Deals, June 15: $1 Admission $1 Rides until 5PM

     

    • Western Weekend, June 15-17, Fun Rodeo Games & Pee-Wee Kids Events all weekend long at the Action Sports Arena. Sign up on the spot!

     

    • Live Horse Racing starts on Opening Day, June 15

     

    • Kids STEAM Weekend Fun, June15-17, Sun & Fun. Kids have fun learning while they play at STEAM-theme Weekends, every Thursday through Sunday. Free with admission.

     

    • Dads get in FREE on Father’s Day, Sunday, June 17, until 5PM.

     

    Blue Oyster Cult kicks off the 2018 Big O Tires Concert Series on Friday, June 15, followed by Sean Kingston on Saturday, June 16, and super group En Vogue on Sunday, June 17. All seats are reserved and available for purchase online through the concert page at https://annual.alamedacountyfair.com/concerts/.

     

    Any available concert seats will be offered to guests on the day of the show, free with Fair admission, while supplies last. Guests may claim available seats at any information booth upon entrance to the Fair by scanning a bar code with their smart phone. Tickets for the reserved seats will be issued on the spot.  All free tickets for same-day shows will be offered on a first come, first served basis until all open seats have been claimed.

    Concert lawn seating with live streaming of the show is free with admission.

     

    Available reserved premium seats for Monster Trucks (June 29-July 1) and Demolition Derby (July 6-8) will also be offered on a same-day basis as the reserved concert seats.

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  • Fair Food Wizards Return to the Ring For 5th Annual SNACKDOWN Competition

    Fryday, June 22 at 2pm at the Stella Artois Grandstand Stage

     

    Pleasanton, Calif. – Say Hello to Summer and Deep Fried Food on a Stick! It’s everyone’s favorite time of year as Alameda County Fair’s top food vendors roll out their best and most outrageous creations at SNACKDOWN FRYDAY. This year’s competition will feature such decadent delicacies as the Krispy Kreme Bacon Burger, Fruity Pebbles Shrimp on a Stick and Strawberry Shortcake Milkshake (complete list below.)

     

    KCBS “Foodie Chap,” Liam Mayclem hosts along with celebrity judge Chuy Gomez of Q102 and a judging panel of Bay Area food writers and personalities. The Fair’s Facebook page will also run a contest giving food fans a chance to win a spot at the judging table.

     

    Award categories include Best New Sweet Treat, Best New Side or Snack, Best New Main Event and Best New Crazy Creation. The overall Grand Champion will be awarded the coveted Championship Belt.

     

    Last year’s winners included Doritos Corn on the Cob, Pineapple Shrimp & Rick Bowl, Donut Gelato Sandwich, The Chickle, and Deep Fried Mac & Cheese Balls.

     

    The “Food Finder” feature on the Fair’s website helps guests locate vendors for specific items they might want to try. SNACKDOWN “Finalist” and “Champion” signs will also be posted at the designated food stands.

     

    Food fans will also enjoy $2 Fair Food Bite Thursdays when vendors offer sample sizes of select treats for just two dollars each from 11AM to 5PM. For a list of vendor offerings visit https://annual.alamedacountyfair.com/2-taste-of-fair/

     

    2018 SNACKDOWN Finalists

     

     

    Coconut Shrimp with Mango Sauce

    Shrimp rolled in coconut, deep-fried to light, crispy perfection and served with a sweet & tangy Mango dipping sauce”

    Vendor: Sharky’s Fish Fry – across from Grandstand

     

    Crazy Cake

    “Fresh funnel cake topped with powdered sugar and whipped cream, a drizzling of Nutella, Reese’s Peanut Butter & caramel sauces, then sprinkled with a crunchy mix of pecans & bacon bits”

    Vendor: Fat Fanny’s Funnel Cakes

     

    Deep-Fried Cannoli on a Stick

    Deep-fried, crispy golden brown Cannoli stuffed with sweet, creamy filling & topped with powdered sugar & chocolate sauce”

    Vendor: Sweet Cheeks, Kids Park

     

    Dole Whip Pineapple Float

    Cool & delicious soft-serve pineapple Dole Whip drenched in fresh pineapple juice”

    Vendor: Dole Whip – Gardens entrance

     

    Fruity Pebbles Shrimp on a Stick

    Shrimp dipped in a crunchy Cajun, Fruity Pebbles-infused batter, then deep-fried, rolled in Fruity Pebbles and topped with a spicy Sriracha ranch sauce

    Vendor: Get Fried – Outside Building C

     

    Grilled Pork Tenderloin on a Stick

    Pork tenderloin skewered on a stick and grilled to savory perfection, served with Teriyaki or BBQ sauce”

    Vendor: Garlicky’s – Green Gate Midway and Good Ol’ Grub, outside Building B

     

    Krispy Kreme Bacon Burger

    “A char-grilled, 1/3 pound fresh ground beef patty, crisp bacon, lettuce, tomato, onions & pickles stacked between two Krispy Kreme donuts”

    Vendor: Stuffie’s Char Broiler – across from Grandstand

     

    Smokehouse Tots

    Fresh fried Tater Tots covered with coleslaw, pulled pork, brisket, sour cream, cheese & BBQ sauce”

    Vendor: Texas Tater Twisters – across from Grandstand

     

    Strawberry Shortcake Milkshake

    Sweet & creamy strawberry gelato blended with graham crackers, and topped with shortcake, whip cream & berries

    Fabe’s Churros and Gelato – Green Gate midway

     

    Texas Tater Dog

    “Spiral cut potato slinky-stretched around a 10” all-beef hot dog, deep-fried with garlic Parmesan or Cajun seasoning”

    Vendor: Spud Ranch – Action Zone

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  • Alameda County Fair Previews Discount Days & Deals for 2018

    Say HELLO to Summer – AND to savings! Opening Day is just around the corner and Alameda County Fair offers lots of ways for guests to enjoy it for less with Discount Days, coupons, online specials and more:

     

    FAIR DISCOUNT DAYS

    • Opening Day, Friday, June 15 — $1 Admission, $1 Rides, all day until 5PM
    • Father’s Day, Sunday, June 17 — Free admission for dads, all day until 5PM
    • Kids FREE Thursdays, June 21, 28 & July 5 — Free admission for kids age 12 and under, until 5PM
    • Boomers FREE Fridays, June 22, 29 & July 6, Free admission for “Boomers” age 62 and better, until 5PM
    • Fair Food Bite Thursdays, June 21, 28 & July 5 from 11AM – 5PM — Food vendors offer fun-sized samples of select tasty treats for just 2 bucks!
    • Foster Kids Clothing Drive & 1 Rides, Wednesday, June 20 — Get one FREE admission with every donation of one new child’s clothing item. Benefits foster children in the Bay Area.
    • Feed the Need Food Drive & $1 Rides, Wednesday, June 27 — Get one FREE admission for every donation of four (4) non-perishable food items. Benefits Alameda County Community Food Bank.
    • First Responders Day, Wednesday, July 4 — Free admission for those in First Responder roles with valid ID until 3PM.
    • Military Appreciation, All day, every day –FREE admission with valid military or veterans ID.

     

    STEALS & DEALS

    • FREE Ticket Giveaway at the Cattle Drive, Friday, June 15 at 10:30AM, Main Street, Pleasanton. Local merchants will be giving away FREE Fair tickets good for any one day of the Fair’s opening weekend, while supplies last. https://annual.alamedacountyfair.com/cattle-drive/
    • BOGO Deals – Buy One, Get One Admission deals are available through Groupon, Valpak and Your Town Monthly.
    • Advance Purchase Discounts – Save up to 20% on admission tickets, Fun Packs, carnival wristbands, tasting events, parking passes and more before June 15 at: https://www.etix.com/ticket/v/10432?cobrand=alameda
    • 2018 Season Pass – Benefits include admission every day of the Fair, discounts on concert tickets (some shows FREE,) Action Sports reserved seats and wine, craft beer & craft cocktail tasting events, plus 24-hour pre-sale advantage. https://www.etix.com/ticket/v/10432?cobrand=alameda
    • Carnival Wristbands – Unlimited rides, all day long. Available at carnival area ticket booths or online before June 15 for additional savings: https://www.etix.com/ticket/v/10432?cobrand=alameda
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  • And the Winners are… Alameda County Fair Announces Best of 2018 Commercial & Amateur Wine Competitions

    Pleasanton, Calif. – Alameda County Fair recently hosted its popular annual commercial and amateur wine competitions. From the 210 commercial entries received, the following are the top medal winners for each of this year’s competitions:

     

    Best of Show Red: The Wine Group, Concannon Reserve Cabernet Sauvignon 2015

     

    Best of Show White: Darcie Kent Vineyards, Grüner Veltliner 2016

     

    Best of Show Dessert: Las Positas Vineyards, Casimira

     

    Best of Show Sauvignon Blanc: Dry Creek Vineyard, Fumẻ Blanc 2017

     

    Best of Show Zinfandel: Rock Wall Wine Company, Monte Rosso Zinfandel 2016

     

    The Amateur Winemaking contest is open to California residents age 21 and over. Congratulations to this year’s top winners from 78 entries received:

     

    • Best of Show Red: Koos Wines
    • Best of Show White: Serendipity Cellars
    • Best of Show Dessert: Heaven’s Gate Vineyard

     

    For a complete list of wines and winners, visit:

    https://annual.alamedacountyfair.com/compete/alameda-county-wine-competition

     

    https://annual.alamedacountyfair.com/compete/sauvingon-summit-zin-challenge

     

    All Gold Medal wines from the 2018 competitions will be available for purchase by the glass at the Wine Garden every day of the Fair.

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  • Alameda County Fairgrounds Announces Launch of New Community Youth Barn

    “Barn Raising” Press Event
    Alameda County Fairgrounds
    Thursday, May 24, 2018 at 7AM

     

    Pleasanton, Calif. – Alameda County Fairgrounds officials, along with County Board Supervisor Scott Haggerty, will hold a ceremonial “barn raising” event on Thursday, May 24 to announce a new community Youth Barn currently under construction on Fairgrounds property.

     

    When completed, the 8,000 square foot Marissa Hunt Youth Barn will be open to all local youth interested in raising animals for the Junior Livestock Show held at the annual Fair.

     

    “In a largely urban setting such as ours, FFA, 4H members and other kids interested in raising livestock don’t always have a place to do it,” said Supervisor Haggerty. “The Youth Barn will give them that opportunity and we are proud and excited to be able to offer this great resource to our community.”

     

    The barn will house approximately 80 animals at capacity and will be operated by Fairgrounds staff and parent volunteers of youth participating in the program. In addition to animal pens, the building will feature a classroom & meeting space, restrooms, animal wash rack, outdoor paddock and livestock scale.

     

    “This project is in perfect alignment with our mission of preserving the agricultural heritage of our county,” said Frank Imholf, Fair Association Board President.

     

    The building is being named after ten-year-old Marissa Hunt, an Abbie 4H (Pleasanton) member who died in a car accident in 2004.

     

    The press event will occur at the construction site at 7AM, when the first concrete will be poured. Attendees should enter Gate 12 off Valley Avenue and follow the signs to the reserved parking area.

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  • No Bull – They’re Back! Alameda County Fair Announces Return of the Opening Day Cattle Drive

    Friday, June 15, 2018 — 10:30AM to 11:30AM

    Pleasanton, Calif. – Known as a hub for upscale shopping & dining, Downtown Pleasanton will once again pay tribute to its Wild West beginnings as the Fair’s Opening Day Cattle Drive returns for an encore on Friday, June 15. The live procession will feature cowboys, cowgirls, a big herd of steers, fair entertainers and loads of surprises.  The event will start at Del Valle Avenue and head on to Main Street in Downtown Pleasanton at approximately 10:30AM.

     

    “After the tremendous turnout last year, Alameda County Fair is excited to bring back the Opening Day Cattle Drive,” said CEO, Jerome Hoban. “This time we’ll have a few Texas Longhorns in the mix, plus Fair entertainers and other surprises. Bring your family & friends for a fun and memorable Western experience right here in Downtown Pleasanton — and then head over and enjoy at day Fair with your free tickets! ”

     

    Select downtown restaurants and retailers will give away free Fair tickets while supplies last, and the Museum on Main will provide fun activities for kids. Participating businesses will be listed on the Fair’s website.

     

    Main Street will be closed during the event, while side streets will implement rolling closures to keep traffic moving.

    The fun will continue with special attractions through Sunday for the Fair’s “Western Weekend” celebration. Blue Oyster Cult will perform opening night to kick off the 2018 Big O Tires Concert Series.

    Getting there is easy with BART and Wheels’ Route 52 Fair Shuttle, which starts operation on June 15.  Visit alamedacountyfair.com for schedule, map and event updates.

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  • Summer Job Fair

    At the Fairgrounds

    Saturday, April 28, 2018

    1PM to 4PM

    4501 Pleasanton Avenue in Pleasanton

     

    Apply and Interview for Fair Jobs On Site

     

    Pleasanton, Calif. – Anyone seeking seasonal employment this summer can get a jump on their search at Alameda County Fair’s Summer Job Fair on Saturday, April 28.

     

    The event runs from 1PM to 4PM at the Fairgrounds’ Yellow Gate entrance at 4501 Pleasanton Avenue in Pleasanton. Representatives from the Fair, Spectra and Venue Smart, the Fair’s on-site food & beverage and custodial partners, will be on hand to provide information, accept applications and interview potential candidates.

     

    Most positions start Mid-June and run through the second week of July. Students, “first job” applicants, retirees and all others interested in short-term employment are encouraged to attend. Candidates must be age 16 or older to apply.

     

    Parking available on Pleasanton Avenue and the ACE Train lot located across from the Yellow Gate.

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  • 2018 Big O Tires Concert Series Lineup Features 38 Special, LeAnn Rimes, WAR, Sir Mix-A-Lot, Blue Oyster Cult & More

    Tickets Available Now

    Concert Lawn Still Free with Admission

     

    Pleasanton, CA – Say Hello to 17 big nights of great music happening this summer at Alameda County Fair! Tickets for all shows are on sale now and, for the first time, all seats, including bleachers, are reserved and include Fair admission ($15).

     

    The full lineup includes Blue Oyster Cult (6/15,) Sean Kingston (6/16,) En Vogue (6/17,) Clay Walker (6/20,) 38 Special (6/21,) Smash Mouth (6/22), Sir-Mix-A-Lot (6/24,) Morris Day & The Time (6/27,) Con Funk Shun (6/28,) The Tubes (6/30,) LeAnn Rimes (7/5,) and WAR (7/8.)

     

    Popular tribute bands round out the series with Boys of Summer: The Music of the Eagles (6/23,) Queen Nation (6/29,) Purple Reign (7/1,) Journey Revisited (7/6) and Super Diamond (7/7.) Concerts start at 8PM nightly.

     

    Ticket prices vary by show and section. A regular, full-price admission ticket ($15) includes a reserved bleacher seat for any single show, but seats must be reserved online through the concert page on the Fair’s website at the time of purchase. All seats for Tribute shows are the same price ($15) and reserved on a first come, first-served basis. Floor seats range from $45 to $60, Upper and Lower Reserved section seats range from $25 to $30. All reserved and floor seat ticket prices include Fair admission.

     

    Season Pass member discount ticket prices range from $30-$45 and $10-$30, respectively, and all bleacher seats and tribute shows are free of charge. Season Passes may be purchased through the Fair’s website.

     

    If seats are still available the day of show, guests will be able to reserve them at no charge at any info booth or at the amphitheater with a smart phone. Seating at the Concert Lawn area just outside the Amphitheater is always free with admission and features live streaming of every show on the Jumbotron screen.

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  • COMMERCIAL & AMATEUR WINE COMPETITION - LAST CALL FOR ENTRIES

    Amateur competition entry deadline: March 30, 2018

    Commercial competition entry deadline: April 27, 2018

     

    Pleasanton, Calif. – Calling all winemakers; Alameda County Fair wants your best! Entries for amateur and commercial divisions of the Fair’s popular wine competitions are still being accepted for a limited time.

     

    Amateur/homemade wine competitors must register through the Fair’s website by Friday, March 30th, 2018. Judging will take place in April with results to be announced by email the week of May 1st. The competition is open to California residents, age 21 and older. For more information, visit:

     

    Amateur Wine:

    https://annual.alamedacountyfair.com/pdf/exhibits/adult/Adult_Amateur_Wine.pdf

    The Fair’s commercial competitions – Alameda County Wine Competition, Zin Challenge and Sauvignon Summit – also welcome new contenders. All entries must be registered through the Fair’s website by Friday, April 27th, no entry fee required. The Zin Challenge and Sauvignon Summit competitions are open to all domestic (U.S.) wineries, while Alameda County Wine Competition is open only to wineries located in Alameda County.  Judging for all will take place May 9-10 with winners to be announced the following week.

     

    Winners will be announced publicly and will be on display in the wine exhibition hall for the duration of the Fair. All Gold Medal wines will be available for purchase by the glass at the Fair’s Wine Garden.

     

    For more information, criteria and rules, visit:

    Alameda County Wine Competition:

    https://annual.alamedacountyfair.com/alameda-county-wine-competition/

    Zin Challenge & Sauvignon Summit:

    https://annual.alamedacountyfair.com/sauvignon-summit-zin-challenge/

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  • 2018 COMPETITIVE EXHIBITS - ENTER YOUR BEST

    Make, Take, Grow or Show It!

    Enter by April 25, 2018

     

    Pleasanton, Calif. — Whatever your hobby, passion or distraction, there’s likely a contest for it at the Alameda County Fair! Crafty types of all ages and ability levels are encouraged to enter their best work in any of the Fair’s many youth or adult competitions.

    Contest divisions include Culinary Arts, Fiber Arts, Garden & Floral, Handcrafts, Hobby Collections and Science & Technology. Popular categories include:

    • Cake/Cupcake Decorating
    • Ceramics
    • Crochet/Knit
    • Gardening
    • Homebrew
    • Floral Arrangements
    • Jams/Salsas
    • Jewelry Making
    • Metal Work
    • Needlework
    • Photography
    • Pinewood Derby
    • Quilting
    • Table Decoration
    • Woodworking/carving
    • Many more

     

    For a complete list of adult and youth contests, entry information & rules, visit: annual.alamedacountyfair.com The deadline for general entries is Wednesday, April 25, 2018.

     

    Some competitions are judged in advance of the Fair and require earlier entry deadlines including wine, homebrew, and national anthem.

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  • ALAMEDA COUNTY FAIR PREVIEWS 2018 ATTRACTIONS

    LeAnn Rimes, Smash Mouth, En Vogue, 38 Special, Clay Walker, The Tubes, Blue Oyster Cult, Sir Mix-a-Lot, WAR & More to Rock the 2018 Big O Tires Concert Series

    Pleasanton, Calif. – Get ready to say HELLO to Summer and more good times at the Alameda County Fair! The Fair returns June 15-July 8 for an 18-day run over four weekends.

    The Fair’s Carnival takes center stage in 2018 with the addition of a brand new, cross-grounds Sky Ride. The attraction features 70 passenger gondolas that offer riders an exciting, bird’s eye view of the Fair. The ride will extend from the Green Gate main entrance to the Kids Park at the Yellow Gate entrance. Tickets are sold online now, or at the ride, and priced at $5 for one-way and $8 for round-trip.

    Also new for thrill-seekers is the TURBO, a super fast, adrenaline-rush ride with upside-down, free flipping action at 120 feet in the air. Take a spin, if you dare! And for the first time, carnival fans can get even more of what they love with the new Fast Pass – a priority entrance line for all rides, with no waiting. Fast Passes are available online now or at the gate for just $10 and are good for the whole day.

    The 2018 Big O Tires Concert Series lineup offers something for every musical taste with Blue Oyster Cult, Shaggy, En Vogue, Clay Walker, 38 Special, Smash Mouth, Sir Mix-a-Lot, Con Funk Shun, The Tubes, LeAnn Rimes and WAR. Popular tribute bands include Boys of Summer (Eagles,) Queen Nation (Queen,) Purple Reign (Prince,) Journey Revisited (Journey) and Super Diamond (Neil Diamond.)

    Ticket prices vary by show & section and include Fair admission. Tickets for some shows are available now, with additional shows to go on sale each week. Visit alamedacountyfair.com for more concert information.

    No Bull – They’re Back!  The Fair’s Opening Day Cattle Drive, where real-life cowboys and cowgirls guide a mighty herd of steers through Downtown Pleasanton returns for an encore.  The event will start at Del Valle Avenue and head on to Main Street at approximately 10:30AM on Friday, June 15. Once again, select downtown restaurants and retailers will be giving away free Fair tickets while supplies last and the Museum on Main will provide fun activities for kids. Wild West Weekend festivities will continue at the Fair through Sunday.

    The Fair will offer three popular “Racing & Tasting” events this year – a different one each weekend:

    • Red, White & Craft Brew Fest – Saturday, June 23
    • Sip, Savor & Wager Wine Festival – Saturday, June 30
    • Craft Cocktail Festival – Saturday, July 7

    All events are held at the Stella Artois Grandstand infield track from 2PM to 5PM and offer unlimited sampling, live horse racing & wagering, food, lawn games and more. Tickets are available soon through the Fair’s website. Must be 21 or older.

    Fair Foodies can be found at SNACKDOWN FRYday, where the Fair’s own food vendors roll out their most outrageous new creations to compete for the prized championship belt. KCBS’ Foodie Chap, Liam Mayclem hosts the popular live event on Friday, June 22 at 2PM at the Fair’s Grandstand Stage. Snack seekers will also enjoy $2 Fair Food Bites when fun-sized servings of select Fair treats will be offered for just two bucks — every Thursday from 11AM to 5PM.

    More highlights:

    • Live horseracing returns to the Fairground’s historic racetrack on Opening Day, June 15 for 15 full days: June 15-17, 21-24, 28-30, July 1, 4, 6-8.
    • Monster Truck, Demolition Derby and Extreme Rodeo all return to the Action Sports Arena, with a different show featured each weekend. Extreme Freestyle Motocross (FMX) shows run daily. Select premium seats are available for purchase for Monster Trucks and Demolition Derby (tickets include Fair admission.) See website for details coming soon.
    • The Fair celebrates Father’s Day on Sunday, June 17, with free admission for dads until 5PM.
    • Festival Latino with Univision returns on Sunday, June 24 with live music, dancing, entertainment, games and more.
    • The Junior Livestock Auction will be held on Sunday, July 8 at 8AM at the Livestock Pavilion.
    • Fair Favorites will be back including exhibits, animals, food, rides, games, pig races, Kids’ Park & STEAM Weekends, special event days and more.

    For more information including schedules, Discount Days and concert & special event ticket info, visit the Fair’s website at www.alamedacountyfair.com.  Facebook, Instagram and Twitter offer additional information, previews, updates, contests and giveaways.

     

    2018 Alameda County Fair Information

    Dates: June 15-July 8  (Closed June 18-19, 25-26, July 2-3)

    Hours: 11AM-11PM daily

    Carnival Hours: Wed-Thurs 12PM to closing, Fri-Sun 11AM to closing

    Horse Racing: June 15-17, 21-24, 28-30, July 1, 4, 6-8

    Big O Tires FREE Concerts: 8PM-9:15PM nightly. Fireworks show immediately following at Concert Lawn.

    Special Pre-Fair Pricing* (until 6/14/18):

    *Purchase in advance (before June 15) and save up to 33%

    • Adults (13-61) — $12 / $15 at gate
    • Seniors (62+) — $8 / $10 at gate
    • Kids (6-12) — $8 / $10 at gate
    • Children under 6 – FREE
    • General Parking — $8 / $10 at gate
    • Unlimited Carnival Wristbands — $28 / Wed-Thurs $30, Fri-Sun & July 4, $35 at gate
    • Carnival Fast Pass – NEW! Any single day $10 (same at gate)
    • Sky Ride – NEW! $5 one-way, $8 round-trip (same at gate)
    • Season Pass (admission for all 18 days and discounts on events) — $40
    • Fun Pack (4 general admission tickets and 1 parking pass) — $50

    Special Days (ALL SPECIAL PRICING ENDS AT 5PM):

    • Opening Day: June 15 – $1 Admission, $1 Rides, UNTIL 5PM
    • Father’s Day: June 17 – Dads FREE until 5PM
    • $2 Fair Food Bites (Thursdays): June 21 & 28, July 5 — Select fun-sized Fair treats for just $2 each, UNTIL 5PM
    • Kids FREE Thursdays (12 and under): June 21 & 28, July 5, UNTIL 5PM
    • Boomers FREE Fridays (62+): June 22, 29 & July 6, UNTIL 5PM
    • Clothing Drive for Foster Kids: June 20 — Bring a brand new child’s clothing item and receive FREE admission & $1 rides – UNTIL 5PM
    • Feed the Need Food Drive benefitting Alameda County Community Food Bank presented by Lucky California: June 27 — Bring 4 non-perishable food items and receive FREE admission & $1 rides) – UNTIL 5PM
    • First Responder’s Day: July 4 – Free admission with valid ID UNTIL 3PM
    • Military Appreciation — One FREE Fair admission with valid Military ID, ALL DAY, EVERYDAY

    2018 Big O Tires Concert Series:

    6/15 – Blue Oyster Cult

    6/16 – Sean Kingston

    6/17 – En Vogue

    6/20 – Clay Walker

    6/21 – 38 Special

    6/22 – Smash Mouth

    6/23 – Boys of Summer (Eagles Tribute)

    6/24 – Sir Mix-a-Lot

    6/27 – TBD

    6/28 – Con Funk Shun

    6/29 – Queen Nation (Queen Tribute)

    6/30 – The Tubes

    7/1 – Purple Reign

    7/5 – LeAnn Rimes

    7/6 – Journey Revisited (Journey tribute)

    7/7 – Super Diamond (Neil Diamond tribute)

    7/8 – WAR

    ***

    The Alameda County Fair is operated by the non-profit Fair Association without any tax funding from the government. It is ranked one of the top 50 North American Fairs and the 7th largest fair in California. The Fairgrounds is home to the oldest one-mile race track in America.

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  • ALAMEDA COUNTY FAIR HONORED WITH WITH INDUSTRY AWARDS FOR 2017

    PLEASANTON, CA – The Western Fairs Association (WFA) and the International Association of Fairs and Expositions (IAFE) have recognized Alameda County Fair with top honors for innovation and excellence in competitive exhibits, agricultural programs & communications for 2017.

     

    In all, the Fair took home 25 WFA Awards in its division including nine 1st place, nine 2nd place & seven 3rd place honors. Alameda County Fair was also nominated for the Merrill Award, WFA’s highest honor, for its digital marketing campaign.

     

    IAFE honored the Fair with 13 internationally recognized awards: four 1st place, three 2nd place and six 3rd place. Both organizations sponsor annual awards programs to recognize outstanding achievement in specific areas and to share successful ideas and programs with other fairs.

     

    “We are incredibly honored to be recognized within the industry for our continued efforts in making Alameda County Fair the best experience for our community each year,” said Alameda County Fairgrounds’ CEO, Jerome Hoban. “We are fortunate to have such a dedicated team and look forward to more great things to come in 2018.”

     

    The Fair received first-place honors in the following categories:

    WFA

    • Social Media Campaign

     

    Continued:

     

    • Digital Marketing Campaign
    • Innovative Marketing Strategy
    • Sponsorship
    • New Technology
    • Volunteer Program
    • Event within an Event
    • Interim Event
    • Collaboration

    IAFE

    • Electronic Newsletter (E-blast)
    • Promotional Poster
    • Promotional Display Piece
    • Promotional Event

     

    The Fair received additional awards in a variety of categories for competitive exhibits, contests, agricultural programming & events, advertising, marketing, communications, sponsorship, guest services, non-profits, and community outreach.

     

    Venues Today consistently ranks Alameda County Fair among the Top 50 Fairs in North America.

     

    ###

     

    HELLO SUMMER!

    2018 Alameda County Fair — June 15 -July 8. Enjoy extreme live Action Sports shows, big name concerts and Live Horse Racing. For more information and schedules, visit www.AlamedaCountyFair.com

     

    The Fair is successfully operated by the Alameda County Agricultural Fair Association, a 501(c)3, non-profit organization, without any tax funding from the government.

     

    # # #

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