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Shopper Guide

Fair Merchandise

2023 Fair Merchandise

2023 Alameda County Fair Logo Shirts, Tanks, Sweatshirts and Baby Onesies are on sale online now! Click to shop the 2022 summer catalog – four designs and 20 styles to choose from. 

Shopper Guide

Coming Soon

2023 Shopper Guide

Shop by zone, name or product type.

BLUE ZONE - Country Plaza

International Leather Company
Blankets, hats, ponchos, leather purses & guitars only
Ethereal Face & Body Art
Face painting & body glitter
Cultura Y Mas
Handmade sculptures, artwork, jewelry, t-shirts, hoodies, dresses, stickers, posters, bandanas, candles, bags, tumblers, flags & Scarves. Papel Pacado & décor handmade in Mexico
Sow and Associate
Dresses, rock & roll t-shirts, bags, baseball caps, hats, rings, bracelets, bags & small selection of sunglasses
Sterling Creations
Handmade bags & backpacks, tapestries, handmade jackets, clothes, sandals & sunglasses
Amaro's Gift
Character key chains & backpacks, ladies' shawls, jewelry, & dresses, hand folding fans, anime/cartoon rings, necklaces, bracelets, Fox Tails Plush Toys, squishy foam Toys, Funko Pop Toys, Mexican masks & fabric posters
Ixchel Designs
Dolls, friendship bracelets, satchels, hats, sandals, Thai blouse & pants, & Indonesia fillgree. Sound activated masks, sunglasses & ties only sold in inline booth

BLUE ZONE - Makers Market

Butterflies of Sky River
Butterfly Interactive Exhibit
Heart to Hands
Henna Jagua & glitter tattoos, gift cards, locally made incense, bottle burners, ice dyed bandannas, baby onesies &crop top t-shirts
Ak Name Rings
Personalized stainless steel rings and necklaces
Mike Moon Cartoons
Noir Culture
Shop the first two weeks of Fair
Jaden Moon Natural Soaps & Skin Care
Shop the last three weeks of Fair
Think Outside the Box
Shop the last two weeks of Fair
Kinara Couture
First week of Fair only!
Titas Treasures
Shop the third week of Fair
Jen's Handcrafted Soap
First week of Fair only!
Bender Balm & Sprays
Second week of Fair
Third week of Fair
Kevin's Cards
Cards for sale week 4 of Fair
Selenite Moon
Crystals & rocks, gemstones & fossils, hippy bags & rock hounding supplies
Pirates of Emerson
Big pirate ship on display & discounts

GREEN ZONE - Building A

Refreshed Enterprises
Beef Sticks, Beef Jerky & Dill Pickles
Kassandar Ivy Jewerly
Sterling silver jewelry. rings, necklaces, bracelets, earrings, anklets, toe rings and chains
IQ Treadmills & InstaChill Air Coolers
Catch the Wave Tupperware
Tupperware Products
Scent bars, warmers, travel tins, scent packs, sent buddies, room sprays, scent circle & packs, pods, essential oils & diffusers & fragrance flowers
Brinks Home Security
Instant Shine Cleaners
Aloha Pearl & Gem
Genuine salt water Japan Pearl in oyster, silver and gold pearl settings
Three Wandering Gypsys
Spring Step Shoes, Spring Step Purses, Dan Post Boots, Gypsy Bags, Suzie Bags, Ocean & 7Th Baseball Caps, Silver Moon Caps, Gypsie Junkie Caps and Leather Earrings, Too-Too Caps, Lartiste, Flexus, Azura, Patrizia, Bueno, Cloud 9, & Gelato Footwear and Purses
Ohana Hawaiian Jewelry
Sterling silver, tungsten, & stainless steel rings & Hawaiian Jewelry steel rings & Hawaiian Jewelry
Brass Etc.
Brass, copper, Iron & glass items, magnifying glasses, sundials, weather vanes, wall hook racks. Wind chimes, door stops, plant hanger hooks, brass wall decoration, mirror, pill boxes, ship clocks, sand timers, & shoe horns, decorative doorbells, sphere holders & spheres,
The Nutty Bavarian
Different flavor roasted nuts, donuts, vintage findings & Hanging Ornaments
Paul's Products
Paul's Products
Mahya Cosmetics
Paul's Products
Euro Scooters
Timbo's Licorice Ropes
Licorice- Sweet & Sour Flavored
Touch of Mink
Touch of Mink Skin Care Minksheen Pet Products
US Jaclean
Paul's Products
Primo Peeler, Watermelon Slicers
House of Pistachios
Prepacked Nuts, Dried Fruits, Candies, Butter Toffee Nuts, Chocolate Nuts, Spicy Nuts, Salted & Unsalted Nuts
Touch Of Mink
Touch of Mink Skin Care Minksheen Pet Products
Sun Cal Worldwide
Aroma Therapy Showeheads, hi-lo extension arms, Kitchen sink aerators
Fat Straw Café
Cotton Candy Flower
Solar Review
Foster Children Program Information
Alameda County Social Services Agency
Alameda County Social Services Agency Adult & Aging
Literature on the services of Division of Adult & Aging Protection
A Spice Above California
Gourmet Spices, Dips, Spreads, Dressings - pre-packaged
Cutco Cutlery
Cutlery, Culinary tools, flatware, sporting & hunting knives, garden tools, BBQ Tools, & scissors (No Cookware)
Erods Sports
NFL, MLB, NBA, Nascar Sports Apparel, Black Sunday Clothing NFL Socks & Drinkware
FOOZYS Socks for Men, Women & Children
Paul's Products
Ceramic Frying Pans & Pots and Whisks
Alameda County Vector Control
Information on vectors of disease and services provided
Your Natural Healthcare
Anti-aging CBD: eye serum, eye cream, sun damage cream, skin cream. CBD muscle salve, CBD muscle salve cooling, hemp salve, SPF CBD sun salve. CBD: butter cream, butter cream cooling, butter cream heating, lavender lotion, citrus mint lotion, and nano massage. NO PRODUCTS WITH THC
Revolutionary Innovations Inc
Refreshed Shoe Cleaner: All natural product that can be demonstrated on all shoes
Fair Time Fudge
Fudge, Gourmet Chocolates, Assorted Brittles, Assorted Gummies, Hand dipped Strawberries, Twinkies & Apples
Antique Show Jewelry
Vintage Costume Jewelry: Rhinestone, Turquoise, Copper, Sterling - Pins, Rings, Earrings, Necklaces, Cufflinks, Cameos, Tie Bars & Money Clips
System Pavers
Interlocking paving stones & synthetic turf
Mattress Firm
Pro Fashion
Kitchen Craft
Cricket Wireless
Primos Gourmet Foods
Primos Gourmet Food -Pre-packaged Dips, Olives, Rubs, Sauces, Garlic Salsa, Mustards, Jams & Veggies
Precious Jewels
18K Gold filled Earrings, Necklaces, Anklets, Bracelets, chains, Pendants, hoops & Sterling Silver Braclets and necklaces
Watkins Quality Products
Spices, Home Remedies, Personal Care, Home Care, Sampling Spices
Bay City Fan
The Quiet Cool Fan
Paul's Products
Ceramic Garlic Grater, brushes & peeler
Euroshine USA Inc.
Euro Body Shapers
Retro Zone
Demo & Sale of Video Game Consoles
Paul's Products
Ceramic Curling Iron, Hair Accessories, Halos, Hair Dryers, Hair masks, serum
Euroshine USA Inc.
Euro Scooters
Paul's Products
Play Magic Sand
Aliza Fashion LLC
Hand Bags, Leather Bags,Fabric bags & back pack, Ladies & Men's Wallets, Card Holder, Fanny Packs, Phone case,Leather Caps and Belts, Sunglasses,Perfume & Colognes.
That's A Good Name
Laser Cut Oak Wood Name Mattes and Frames, Reading Glasses, & WonderGlove Rollerball Massagers
Total Wellness Chiropractic
Chiropractic Services

GREEN ZONE - Building B

Campfire Foods NW
H&H Brands 30 Second Salsa and 30 Minute Chili Seasoning. Prepackaged Seasonings
Mahya Cosmetics
Glitter Gel, Glitters, All Cosmetic Brushes, 100% Pure Natural Mineral Foundation, Blush, Eyeshadows, Concealers, Eyeliners, Brow pencils, Stay On Lipstick, primers, Lip Glosses, Mahya Skin Care Products and Cosmetic bags & cases
Mark Enterprises
Body Exercise Machines
Earbanger Earphones
Earbanger Earphones, USB Cables & Charging Cords, cell phone cases,screen protectors, Bluetooth Speakers and Earphones, USB Wall Charger, USB Portable Chargers, Iwatch cases & Mini Oak Barrels
Paul's Products
Ceramic Curling Irons, Halos, Hair Products
Uncommon USA
Uncommon USA Telescoping & Standard Flagpoles, Flags, Banners, Wind Socks, Light Kits, Flag Pole Accessories, Mailbox,Side & Dock Kits, & Wheel Stands
Thien Dihn Tran
Global frequency Technology
Mark Enterprises
Vrienden Patio Umbrellas
Mark Enterprises
Liquid Gel Insoles, Heel Cups, Ball of Foot Pads, Gel Eye Mask
Borgil Enterprises
Back plus rejuvenator kneading neck massager, E-pulse, naipo and back plus massage gun, Casada Back Massage Pad & Rhythm touch tens
Lucky Dog Hot Sauce
Lucky Dog Hot Sauce (11 Varieties) , Along With Brand Related Merchandise, Such as T-Shirts, Glassware, Hats, Hoodies, Posters
Bay Home & Window
Custom Window Fashions & Built In Organization Systems
Kenlee Jerky
Pre-packaged beef jerky, beef sticks, game jerky, game sticks, and salmon jerky
Florida's Best, Inc
Florida's Best Products: APR Liniment, APR + Liniment, DFP Liniment, Puppy Soft Shampoo, Conditioner, Ear Cleaner, and Liniment, Ocean Breeze Shampoo, Athletic Pain Relief, Joint Lubrication, & DOZ Natural Sleep Aid
All That Glitters
14K Gold & Rhodium Fashion Jewelry by the Inch, Premade Fashion Jewelry
Mattress Firm
Encore Ginal
TCM International
Sunset brand Patio Swings
D1 Training Pleasanton
Promotoion for Grand Opening of Fitness facility
Bustle Boutiques
Swimwear for all sizes, wraps, dresses, cami sets, tops, bralettes and summer hats
Handmade & Handcrafted siver Jewelry: Necklaces, Chains, Earrings, Rings, Bracelets, Anklets,Bangles, Toe Rings, & thumb rings, & Brass Jewelry
US Jaclean
Cutco Cutlery
Cutlery, Culinary tools, flatware, sporting & hunting knives, garden tools, BBQ Tools, & scissors (No Cookware)
Imported Fashions
Dresses, Skirts, Tops, Shawls, Hats, Coin Belts, Ponchos, Scarves, Beaded Shawls, Purses, Silver/Fashion Jewelry, Jackets, Pants, Wrap-Around Sets & Leggings
Richert Lumber Selling Traeger Grills
Traeger Brand BBQ Pellet Grills & grill accessories
Cellular Sales
Lionheart Enterprises
Dashcamera's, extension wire, hardwire kit, Smart Watch& Micro SD Card
Principal Financial Group
Retirement, Investment, Insurance
Lionheart Enterprises
Hot & cold electric bottle and Mini 5 in 1 Bluetooth Speaker (Bluetooth speaker, flashlight, backup battery, selfie stick and music player)
Sistaco Nail Products, Nail extensions, buffer manicure sets & scrubs, body butter & Nail foil designs
Chapman Fashion Intl.
Toe & thumb rings, rings, ear pins, ear cuffs,ear climbers, earrings, ear wraps, anklets, pins & spirals, necklaces, charms,polishing cloths & anklets
All Star Dips
Dips, soups, cheesecakes, Wicker lined with Styrofoam dip chillers.
Copacia Construction
KraftMaid Dealer Offering Design, Cabinet & Install Appointments
Very Happy Feet
Sandals, Belts, Purses, Shawls
Joann 21 Health Products
JoAnn 21 Aloe Vera Cream, Wrinkle Cream, & Botox Cream
For Those Special Moments
Handmade Fragrant Salt, Warmers, Sachet Box, Carpet Smell So Good, Car Smell so Good,Misters & Sachet Bags

GREEN ZONE - Outside

Trecos Products dba California Redwood Signs
Custom Wood Signs Made to Order, Solar Light Designs, Wood Canes, Walking Sticks,Carved animals & metal yard art
Crystal House Rocks
Crystals & rocks
True Colors
Hand Made Purses & Bags, canvas bags,, Hand Beaded Jewelry, Hand Dipped Incense, Dream Catcher, blankets, name leather bracelets & rings
Discount Paintball Tickets $5.00 ea
Photo Booth
LeafFilter Gutter Protection
LeafFilter Gutter Protection- promotional display only
SoCal Arts
Framed Art and posters. Backpacks. Cos-play capes. 3D Prints/Stickers. Keychains/Lanyards. Pop culture goods
Johnson Woodworks
License Plate Frames, License Plates, Key Rings, Metal signs with names & designs, Plaques, name badges,Novelty Dog Tags with names & designs, dog & cat tags, &metal bracelets with words & desings
Art Attack
Airbrush Shirts, Original Art/Prints
Sport Fun
Collectible pins including Disney & Military, Sports banners, Posters, Lanyards, keychains, caps, Beanies, rings,action figurines & small selection of Sunglasses.
The Coolest Coolers
18 can Coller Seat, 32 can cooler seat, Cooler Coozie, & Cooler Trolly only
Waykey Native Spirit
CD's, From Native American & Contemporary Music, Hand Bags, Blanket, dresses, hats , jewlery, Ponchos, Flutes, Maracas, Dream Catchers, Bracelets, Kids Wool Sweaters, Finger Puppets & Puppets
Old Tyme Photos
Antique photos, mats, mounts and frames.
Framed Artwork: Anime, Movies, Sports & Inspirational.
Create Air
Airbrushed shirts, hats, belts, tanktops, visors, onesies, bibs, bags, & landyards


Face Painting
Cellular Innovations
Cell Phone Accessories Only: cases & pouches, batteries & chargers, headsets, holders, belt clips, faceplates, keypads, phone charms, screen protectors. Armbands, lanyards for phones, key chains, holsters, and neck & wrist straps.
Handmade Mosaic Lamps, Women's Dresses & Pants
Stitchin Dreams
Custom Embroidery on Baseball Hats, Aprons, Sweatshirts & visors
A & R Enterprise
Leather goods: Wallets, Money Clip, Back & Fanny Packs, Messenger Bag, Purses, Fashion Bags, Passport, check wallets, ID, key chains for bags & Foxtails, & Credit Card Holders
Vivo Enterprise Inc
Natural handmade essential oils, Shoe Charms, Stickers, Bosai Planter, Toys include walking dog, squishy toys, slinky, plastic toy car, magic cube & Jewelry include general bracelet and bracelets. Sales of any Pop it toys, Octopus (Happy/Sad Face), Huggy Wuggy Bears, Fidgets,& Light up’s including Balloons are not allowed.
Cheng's Trading
Cotton & Canvas Shoulder Bags, Handbags, fanny packs & backpacks
Amerinka N.V.
Alpaca Wool Clothing, Native American Jewelry & T shirts with Native American Logos Native American Frames
Henna Body Art
Temporary Body Art
Challen Hats
Packable Hats for Men & Women, Outback's, Sunhats, Fedoras, Western Cowboy,Visors, Topless Visors
Claudia's Import
Metal Art Work, Outdoor Metal art
California Apparel
Socks for all ages & Shoe Charms
One Love Reggae
Caribbean T-shirts, sweatshirts, hats, Dresses, reggae bags, jewelry, cd's , incense & oils, Bracelets, necklaces & flags.
Sophia’s jewelry
fashion jewelry, jade, crystal, metal, natural stone and key chain dolls
Man's International
Japanese & Korean K-pop Music & Posters, JP Anime, Anime Name Sign, Light Up Face Masks
Caricature Arts
Live Caricature Portraits, Ink or Full Color