Shopper Guide
Artisan Marketplace
Step into the new store at the Alameda County Fair and discover a thoughtfully curated collection of handcrafted goods you won’t find anywhere else. Set inside a charming, country-style storefront, it’s designed to make browsing feel easy and enjoyable while highlighting the work of talented makers.
You’ll find it in Building Q alongside the popular Winery of the Day experience, making it a natural stop as you explore one of the Fair’s busiest and most inviting destinations. Whether you’re looking for a unique gift or something special for yourself, it’s worth making time to stop in and see what’s new.
Looking to sell product in the new store, learn more here.
Fair Factory Merch Booth
Shop official Alameda County Fair merch at the Fair Factory Merch Booth, open daily during Fair hours. Shop for your favorite gear and take a little piece of the Fair home.
Fair Shopping
Fair shopping, a fairgoer favorite, returns June 19 -July 12 (Wednesday-Sunday). Stop at an Information Booth for this season’s “Fair Deals” which includes coupons for food, shopping and a new Fair Merch store!
Looking for Fair Food Finder?
Premium Partner Booths
| Booth Name | Booth Location | Product description |
|---|---|---|
| Mattress Firm | Building A | Mattresses, Bases, Frames, Headboards, Pillow and Mattress Protectors |
| Mattress Firm | Building A | Massage Chairs |
| Big O Tires | Building A | Big O Tires Tire Coupons, Specials & Promotions |
| Mattress Firm | Building B | Mattresses, Bases, Frames, Headboards, Pillow and Mattress Protectors |
| Mattress Firm | Building B | Massage Chairs |
| Kinzie Foods | Building A | Specialty food brand offering small-batch BBQ sauces, seasonings, and gourmet condiments inspired by bold regional flavors and crafted for grilling, smoking, and everyday cooking. |
| Paul's Products | Building A | Professional beauty brand offering hair styling tools, hair extensions, and salon-inspired hair care products including flat irons, curling irons, blow dryers, and accessories. |
| Next Level Supply | Building A | Supplier of premium shoe care and cleaning products designed for sneaker maintenance, restoration, and protection. |
| Instant Shine | Building A | Multi-purpose cleaning product vendor featuring cleaning tools and solutions demonstrated through live product showcases. |
| System Pavers | Building A | Outdoor living company specializing in paving stones, artificial turf, outdoor kitchens, and home improvement consultations. |
| Mark Enterprises | Building A | VBX Wellness Whole Body Vibration Exercise Machines |
| Mark Enterprises | Building A | Side Post Patio Umbrella with lights |
| LeafFilter | Building A | Gutter protection company providing gutter guard systems designed to prevent clogs and reduce home maintenance. |
| Fireside Pine | Building A | Apparel brand featuring American-made clothing inspired by the outdoors, mental wellness awareness, and veteran support initiatives. |
| Sunrun | Building A | Residential solar energy company providing home solar panel systems, battery storage solutions, and clean energy services designed to help homeowners reduce utility costs. |
| Next Level Supply | Building B | Premium shoe and hat cleaner products |
| TLM International | Building B | Home and lifestyle product company offering electric mobility scooters, fans, air circulation products, and wellness-focused home appliances and accessories. |
| T-Mobile | Building B | Wireless communications provider offering mobile phone service, internet plans, devices, tablets, and accessories. |
| Fran Retail Concepts | Building B | Western copper bracelets with minerals, stainless steel bracelets with minerals |
| Instant Shine | Building B | Multi-purpose cleaning product vendor featuring cleaning tools and solutions demonstrated through live product showcases. |
| Paul's Products | Building B | Professional beauty brand offering hair styling tools, hair extensions, and salon-inspired hair care products including flat irons, curling irons, blow dryers, and accessories. |
| Kitchen Craft | Building B | Cookware and kitchen products company featuring stainless steel cookware, bakeware, and cooking accessories. |
| Luxx Jewels | Building B | Jewelry retailer specializing in sterling silver, gold-plated, and gemstone fashion jewelry and accessories. |
| Ginko Handmade | Building B | Handmade jewelry and accessory brand featuring crochet floral arrangements, pearl jewelry, press-on nails, and artisan gifts. |
| Life Healer | Building B | Personal development and wellness coaching focused on mindset, healing, and self-improvement consultations. |
| Just BBQ Grills | Yellow Brick Road | BBQ Grills, BBQ Islands, Fireplaces, Fire Pits, and Outdoor Products |
| SponsorSource | Skyride Lawn | Promotional company showcasing luxury outdoor leisure products including swim spas, hot tubs, spa accessories, and backyard lifestyle products. |
| Pink Daisies | Skyride Lawn | Charms, chains, stainless steel jewelry, stering silver earings |
| AMC Marketing | Yellow Brick Road | Promotional marketing booth focused on sweepstakes-style giveaways and customer lead generation campaigns. |
| Capital Vacations | Skyride Lawn | Travel and vacation company offering resort stays, travel packages, and vacation ownership opportunities. |
| Capital Vacations | County Market | Travel and vacation company offering resort stays, travel packages, and vacation ownership opportunities. |
| Traeger | County Market | Manufacturer of wood pellet grills, smokers, griddles, and outdoor cooking accessories. |
| HappyYoyo Studios | Grandstands | Unique micro crochet pieces—from amigurumi cartoon characters and crochet flower plants to bags, clothing, and accessories |
| Croci Collective | Building A | Meal kit delivery service offering pre-portioned ingredients and step-by-step recipes delivered directly to customers. |
| Croci Collective | AgVenture Park | Personalized pet food subscription service offering custom dog food plans tailored to pets’ dietary needs. |
AgVenture Park
| Name of Business | Products |
|---|---|
| Antique Images | Old-time photos, wanted posters, and custom photo mats. |
| J&B Family Affair2 LLC - Zombie Airsoft | Zombie-themed airsoft target shooting games. |
| J&B Family Affair2 LLC - Zombie Paintball | Zombie-themed paintball target shooting games. |
VILLAGE
| Name of Business | Products |
|---|---|
| Avalon highway | Western-inspired apparel, hats, and boho accessories. |
| Be Here Now Jewelry and Lapidary | Branded T-shirts and stickers. |
| Calicoco Shops LLC (previously NiiHao) | Women’s clothing, girls’ dresses, handmade Turkish lamps, bags, fans, and plush items. |
| Claire Jane | Jewelry and Permanent Jewelry |
| Cutco | Kitchen cutlery, BBQ tools, outdoor knives, kitchen gadgets, gift sets, and wellness mats. |
| Henna body art | Temporary henna body art. |
| Mike Moon | Custom caricature drawings and portraits |
MAKERS MARKET
| Name of Business | Products |
|---|---|
| Damsel in Defense - Bobbie MacDonald | Personal safety products, RFID wallets, alarms, and emergency kits. |
| Heart To Hands Henna | Henna, jagua, face painting, and glitter tattoos. |
| Kevin's Cards | Greeting cards, paintings, books, and calendars. |
| MamaBare | T-Shirts and Apparel family-oriented, positive, and wholesome and designed to celebrate every member of the family unit. |
| MJ HAIRBOWS AND TOYS | Hair accessories, Sanrio items, slime, toys, keychains, bracelets, and novelty gifts. |
| Pack Lyfe Rescue Inc | Rescue dog nonprofit information and outreach. |
| Peritik | Gemstones, hats, and jewelry. |
| Plant Social Club | Tropical plants, succulents, pottery, and plant-themed gifts and accessories. |
| Selenite Moon | Precious metals and ore. |
| Bungalow Glow Candle Co | Candles, diffusers, body oils, body butter, and wax melts. |
| Creations by Hempturtle | Stainless steel wind spinners, tails, and motors. |
BUILDING A
| Name Of Business | Products |
|---|---|
| Alameda County SSA Adult & Aging Services | Free information on Adult and Aging Services |
| ALOHA SPECIALTIES LLC | Jams, peanut butters, sauces, baking mixes, chips, jerky, puffed rice, and Kona coffee. |
| Antique Jewlery | Vintage costume jewelry, pins, pendants, necklaces, rings, cufflinks, and collectible trinkets. |
| Brinks | Home alarm systems and solar energy solutions. |
| Catch the Wave - Tupperware | Tupperware kitchen, storage, and home organization products. |
| Chapman Jewelry | Toe rings, thumb rings, anklets, bracelets, permanent jewelry, and ear jewelry. |
| Color Street- ATime4u | Color Street nail polish strips, makeup, and hand & nail care products. |
| Cutco | Kitchen cutlery, flatware, kitchen gadgets, garden tools, BBQ accessories, pocket and outdoor knives, gift sets, and wellness mats. |
| Eps Three Wandering Gypsys | Women’s shoes and fashion accessories. |
| Erods sports | Sport apparel, hats, drinkware, novelty items, die-cast collectibles, and fan accessories. |
| House of Pistachios - A | Prepackaged nuts, candies, and dried fruits. |
| K&M Brothers LLC | Retro gaming consoles, handheld game systems, mini arcades, wireless all-in-one consoles, and small projectors. |
| Kenlee Jerky - Meats and Cheese | Prepackaged beef jerky, meat snacks, cheese sticks, and beef sticks. |
| LUXE RETAIL LLC | Mineral makeup, nail care products, glitters, gels, nail extensions, manicure tools, and LED nail lamps. |
| Mans international | Anime and K-pop accessories, stickers, posters, cosplay hats, air fresheners, and collectible figures. |
| Ohana Hawaiian Jewelry | Sterling silver jewelry, toe rings, gemstone rings, earrings, necklaces, bracelets, and tungsten & stainless steel jewelry. |
| Pauls Products - Garlic | Ceramic garlic graters, peelers, brushes, and garlic keepers. |
| Pauls Products - Licorice | Licorice ropes. |
| Pauls Products- Fudge A | Fudge, Chocolates, Brittles, Taffy, Gummies, Dipped Strawberries, frozen bananas, cheesecake, and water |
| Pauls Products- Lint | Static dusters and sticky rollers. |
| Pauls Products- Primo Peeler | Peelers, watermelon slicers, and chamois. |
| Pauls Products- Timbos | Prepackaged beef jerky, beef sticks, and pickles. |
| Rajafashionusa | Men’s wallets, fanny packs, backpacks, phone cases, and leather goods. |
| Redfern Ent Inc - Massagers | BackPlus massagers. |
| Redfern Ent Inc - Window Cleaners | Blade Window Vacuum Cleaner |
| Rock of Israel Inc. | Jewish and Christian jewelry, Bibles, Israel history books, pictorials, and faith-based resources. |
| TCJLLC - Dragonland | 3D Printed toys and collectibles |
| Inka Gold Music & Arts | Music CDs, handmade flutes, Native jewelry, apparel, blankets, alpaca goods, leather purses, dream catchers, and handcrafted ornaments. |
| Beaded Beauty | Handmade polymer clay earrings, necklaces, rings, and Disney-inspired accessories. |
| Precious Jewels | 18k gold-filled and sterling silver jewelry. |
| Primos Gourmet Food | Prepackaged gourmet dips, rubs, spices, sauces, marinades, olives, and specialty foods. |
| Uncommon USA Inc | Flagpoles, flags, solar lighting, and flagpole accessories. |
| Fireside Pines | Athleisure clothing and accessories. |
| jlbinvestments/ tru-wave | Massage guns, EMS units, and TV boxes. |
| Aliza Fashion | Leather bags, wallets, backpacks, plushies, sensory toys, sunglasses, fragrances, and accessories. |
| Woodrow Wear | Indoor/outdoor dog socks, durable chew toys, and light-up collars available. |
| Ritchey Family Amusements | Pay-to-play claw machines with prizes. |
| Rock Hippie Land | Needoh, Squishy Toys, mystery dumpling, and more! |
| Good Mama's Health LLC | Health and beauty products including herbs, oils, soaps, and hair care. |
BUILDING B
| Name of Business | Products |
|---|---|
| Amanda Inc. | Sterling silver rings, earrings, necklaces, bracelets, and anklets. |
| Arte con Amor/Art with Love | Handmade crystal jewelry, dreamcatchers, native jewelry, raw crystals, carvings, sage, and lavender. |
| California Apparel | Shoe charms, kids hats and sandals, AirTag holders, magic bricks, portable fans, and novelty socks. |
| Cheng's Trading | Handbags, backpacks, wallets, travel bags, and accessories. |
| Cutco | Kitchen cutlery, gadgets, BBQ tools, outdoor knives, gift sets, and wellness mats. |
| Dahlhouse All Stars Dips | PrePackaged All Star Dips. |
| DBC Customs LLC | 90’s-inspired graphic tees, hats, bags, shorts, and custom tapestries. |
| Dicnsan DBA All That Glitters | 14k gold and rhodium fashion jewelry, chains by the inch, and premade jewelry pieces. |
| Earbanger | Charging cables, chargers, portable batteries, and phone accessories. |
| Fat Straw Cafe LLC/ United Coast Trading Co. in 2025 | Foldable Utility Cart. |
| For Those Special Moments | Fragrant salts, warmers, carpet fresheners, misters, and sachet bags. |
| HelloCrochet | Crocheted hats, beanies, bags, and handmade textile crafts. |
| kadija fashions | Dresses, tops, skirts, leggings, hats, scarves, and silver jewelry. |
| Kenlee Jerky - Jerky | Prepackaged beef jerky, beef sticks, game jerky, salmon jerky, and salmon pet treats. |
| Lucky Dog Hot Sauce | Prepackaged hot sauces, T-shirts, hats, and fleece hoodies. |
| Mexican Candy | Prepackaged Mexican candy, chips, hot snacks, and wheel wheat snacks. |
| NikiTrends | Sterling silver rings, toe rings, anklets, necklaces, earrings, chains, and gold-plated & brass jewelry. |
| Pauls Products- Fudge B | Fudge, chocolates, brittles, taffy, gummies, dipped treats, and cheesecake. |
| Redfern Ent Inc - Instachill | Air coolers and portable heaters. |
| TCM International - Scrubbies, Stools, Mini Vaccum | Scrubbies, stools, and mini vacuums. |
| TCM International - Sunset Brand Patio Swings | Patio swings. |
| Vivian Jin Jewelery | 14k gold, sterling silver, and stainless steel jewelry. |
| Sir Sir Licorice | Prepackaged licorice ropes. |
| Principal Financial Group | Retirement, investment, and insurance services. |
| Lionheart Enterprises | Dashcams, solar generators, solar panels, and electronic accessories. |
| Hawthlete LLD DBA Prohealth California | Wellness bracelets and therapeutic heat packs. |
| MEK LLC | TENS/EMS massage and muscle therapy devices. |
| Raymi Imports | South American products and imports. |
| West Coast BBQ Company | Prepackaged award-winning BBQ rubs, spices, T-shirts, and hats. |
| Opa Collection | 14k permanent jewelry and micro piercings. |
| MG Legacy International LLC | Colombian shapewear, waist trainers, bras, and seamless wear. |
| Sassy Batch | Prepackaged gourmet cookies, brownies, treats, freeze-dried candy, spreads, vanilla extracts, and novelty kitchen items. |
| A Blend Above | 28 dip varieties available for tasting and purchase. |
| Stephanie's Studio | Rocks, crystals, and handmade jewelry. |
COUNTRY PLAZA
| Name of Business | Products |
|---|---|
| I and I | Clothing, alpaca ponchos, blankets, handmade bags, incense, and body oils. |
| Ixchel Design | Beaded jewelry, Thai pants, embroidered hats, alpaca plush, stainless steel jewelry, and Guatemalan accessories. |
| J&B Family Affair2 LLC - Rock n Roll Shop | Leather riding gear, biker apparel, horror-themed clothing, bags, wallets, jewelry, and accessories. |
| MEJIA CURIOS | Ceramics, picture frames, jewelry, blankets, leather bags, calendars, and luchador masks. |
| Saya's craft | Handmade clothing and accessories for adults, kids, and pets, plus toys and bracelets. |
| Sterling creations | Tapestries, sunglasses, handmade bags, backpacks, and jewelry. |
| Wildflower - Outdoor | Toe rings, permanent jewelry, body jewelry, hand chains, and sunglasses. |
| Amaro's gifts | Funko Pops, anime collectibles, plushies, character accessories, figurines, posters, and cosplay items. |
| Crystal4Real | Rocks, crystals, minerals, and handmade jewelry, including sun catchers and beaded accessories. |
OUTSIDE ZONE
| Name of Business | Products | |
|---|---|---|
| Create Air | Custom airbrush apparel, hats, posters, accessories, and gifts. | |
| Dreamland facepainting | Face painting and glitter tattoos. | |
| J&B Family Affair2 LLC - Rock n Roll Shop | Leather riding gear, biker apparel, horror merchandise, and accessories. | |
| Old Tyme Photos | Full-body antique-style photo experiences, posters, mats, and keychains. | |
| PETITE JEWEL BOX | Vintage handmade T-shirts, bags, hats, visors, and accessories. | |
| Shrunk 3D San Jose | 3D Photo booth experience. | |
| SoCal Arts | Framed art, graphic tumblers, anime cosplay katanas, and anime figurines. | |
| Sow and Associate | Dresses, T-shirts, hats, bags, jewelry, and sunglasses. | |
| Sports Fun | Rings, Disney pins, flags, and sports memorabilia. | |
| The Coolest Coolers | Coolers and cooler trolleys. | |
| Trecos Products dba California Redwood Signs | Custom wood signs, solar décor, carved bears, and mystery boxes. | |
| True Colors | Handmade purses, beaded jewelry, incense, ponchos, blankets, leather bracelets, and canvas bags. | |
| Waykey Native Spirit | Bracelets, necklaces, blankets, clothing, hats, puppets, and toys. | |
| New Generation Products | 3D lenticular art, figurines, collectibles, anime accessories, and pins. | |
| Güero’s Clothing club | Embroidered Sweaters |
