Retail Vendors

Retail Vendor Information

Apply for the 2026 Fair now; review the information and submit an online application to be considered for space. Contracting begins in January.

Fair Dates & Details

2026 Alameda County Fair Vendor Information
Fair Dates: June 19 – July 12, 2026

Vendor space is limited and subject to availability. All applications will receive full consideration; however, submission of an application does not guarantee or reserve a vendor space. Vendor selection and space assignments are made solely at the discretion of the Alameda County Fair (ACF).

The vendor selection process runs from January through May, or until all spaces are filled. Applications are reviewed on a first-come, first-served basis. Depending on the products or services offered, some applicants may be placed on a waitlist. Spaces will continue to be assigned from the waitlist as cancellations occur.

For additional details, please refer to the Fair Vendor Handbook (coming soon).

vendor setup

Two days prior to the opening day of the Fair. Specific times and additional setup days will be determined annually.

Payment

Fifty (50) percent of rental fees are due with signed contract within 10 days of contract. Balance of rental fees and required paperwork are due by the first week of May.

Credit Card Authorization
OR
Mail checks to:
Alameda County Fairgrounds
Attention: Retail Fair Vendors
4501 Pleasanton Ave
Pleasanton, CA 94566

Audio equipment

All use of audio equipment must be approved by Fair Management.

giveaways

All giveaways must be approved in advance. Balloons, stickers, light ups are not allowed.

Required Paperwork

Megan’s Law Form – Must be completed for owner, manager and all staff scheduled to work at an applicant’s booth.

Insurance Requirements – must be filled out indicating if you will be providing your own insurance certificate and provide a copy; if you are on the master list and your number or if you need to purchase insurance. The cost for coverage is $160 for the first space plust $145 for each additional space and $205 for a 10′ x 20′.

Health Permit Application – All food vendors are required to provide an Alameda County Health Permit. Sampling of food or drink items must be approved and are limited in size. You MUST submit an application to dehwebbilling@acgov.org or 1131 Harbor Bay Parkway, Alameda, CA 94502.

Credential Information – we will need to know if you will need tickets vs badge as well as if you will need delivery/stock passes. You can not get on grounds without a delivery permit.

Additional Forms:

Fair Equipment Rental & Electric Order Form

Each contracted space includes 500 watts of electricity. Additional electrical, if available, can be ordered on the Equipment Order Form included with the contract.
Decorating services uses the equipment form to rent any equipment including Wi-Fi. Indoor booths have Black Drapes (no exceptions).

RV Advance Registration – just have a signed contract to reserve a space.

Drayage Handling Service Order Form – for anything delivered prior to Fair start/end dates.

Carnival Fire Code