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Retail Vendors

2025 Retail Vendor Information

Applications for the 2024 Fair are now closed.

You may now apply for the 2025 Fair. Please review the information and submit an online application to be considered for space at the upcoming Fair. New pricing per square foot will be released later this year. We are accepting applications now and begin contracting in January.

Fair Dates & Details

The 2025 Alameda County Fair (ACF) is June 13 – July 6 (subject to change). Vendor space is subject to availability. All applications will receive due consideration. Decisions to select vendors for contracted vendor space shall be offered at the sole discretion of the ACF. An application does not automatically reserve or guarantee a vendor space.

Vendor selection is January through May or until all spaces are allocated. Applications are reviewed on a first come first serve basis. Pending the product or service offered will determine if the applicant is placed on a waitlist. Spaces will continue to be filled from the waitlist as cancellations occur.

For more information, please read the Fair Vendor Handbook.

vendor setup

Three days prior to the opening day of Fair. Times and additional set-up days to be determined on an annual basis.


Fifty (50) percent of rental fees are due with signed contract within 10 days of contract. Balance of rental fees and required paperwork are due by the first week of May. A non refundable $25 application fee is required.*

Credit Card Authorization

Mail checks to:
Alameda County Fairgrounds
Attention: Retail Fair Vendors
4501 Pleasanton Ave
Pleasanton, CA 94566

Audio equipment

All use of audio equipment must be approved by Fair Management.


All giveaways must be approved in advance. Balloons, stickers, light ups are not allowed.

Required Paperwork

Coming in 2025!

Megan’s Law Form – Must be completed for owner, manager and all staff scheduled to work at an applicant’s booth.

Insurance Requirements  must be filled out indicating if you will be providing your own insurance certificate and provide a copy; if you are on the master list and your number or if you need to purchase insurance. The cost for coverage is $160 for the first space plust $145 for each additional space and $205 for a 10′ x 20′.

Health Permit Application – All food vendors are required to provide an Alameda County Health Permit. Sampling of food or drink items must be approved and are limited in size. You MUST submit an application to or 1131 Harbor Bay Parkway, Alameda, CA 94502.

Credential Information – we will need to know if you will need tickets vs badge as well as if you will need delivery/stock passes. You can not get on grounds without a delivery permit.

Additional Forms:

Fair Equipment Rental & Electric Order Form 
  • Each contracted space includes 500 watts of electricity. Additional electrical, if available, can be ordered on the Equipment Order Form included with the contract.
  • Decorating services uses the equipment form to rent any equipment including Wi-Fi. Indoor booths have Black Drapes (no exceptions).

RV Advance Registration – just have a signed contract to reserve a space.

Drayage Handling Service Order Form – for anything delivered prior to Fair start/end dates.

Carnival Fire Code 


Subject to change. 
*Application fee is non-refundable and does not apply to your booth rent.