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Retail Vendors

Retail Vendor Information

Thank you for your interest in the joining the Fair as a retail vendor this summer!
Please review the information and submit an online application to be considered for space at the upcoming 2023 Fair.

Fair Dates & Details

The 2023 Alameda County Fair (ACF) is June 16 – July 9. Vendor space is subject to availability. All applications will receive due consideration. Decisions to select vendors for contracted vendor space shall be offered at the sole discretion of the ACF. An application does not automatically reserve or guarantee a vendor space.

Vendor selection is January through May or until all spaces are allocated. Applications are reviewed on a first come first serve basis. Pending the product or service offered will determine if the applicant is placed on a waitlist. Spaces will continue to be filled from the waitlist as cancellations occur.

For more information, please read the Fair Vendor Handbook.

vendor setup

Two days prior to the opening day of Fair. Times and additional set-up days to be determined on an annual basis.


Fifty (50) percent of rental fees are due with signed contract within 10 days of contract. Balance of rental fees and required paperwork are due by the first week of May.

Credit Card Authorization

Mail checks to:
Alameda County Fairgrounds
Attention: Retail Fair Vendors
4501 Pleasanton Ave
Pleasanton, CA 94566


Megan’s Law Form – Must be completed for owner, manager and all staff scheduled to work at an applicant’s booth.
Insurance Requirements  must be filled out indicating if you will be providing your own insurance certificate and provide a copy; if you are on the master list and your number or if you need to purchase insurance. The cost for coverage is $160 for the first space plust $145 for each additional space and $205 for a 10′ x 20′.
Health Permit Application – All food vendors are required to provide an Alameda County Health Permit. Sampling of food or drink items must be approved and are limited in size. You MUST submit an application to [email protected] or 1131 Harbor Bay Parkway, Alameda, CA 94502.
Credential Information – we will need to know if you will need tickets vs badge as well as if you will need delivery/stock passes. You can not get on grounds without a delivery permit.

Additional Forms:

 Each contracted space includes 500 watts of electricity. Additional electrical, if available, can be ordered on the Equipment Order Form included with the contract.
 Decorating services uses the equipment form to rent any equipment including Wi-Fi. Indoor booths have Black Drapes (no exceptions).

RV Advance Registration – just have a signed contract to reserve a space.
Drayage Handling Service Order Form – for anything delivered prior to Fair start/end dates.
Carnival Fire Code 

Audio equimpent

All use of audio equipment must be approved by Fair Management.


All giveaways must be approved in advance. Balloons, stickers, light ups are not allowed.



Retail Vendor Coordinator
Phone: 925-426-7507 
[email protected]