Press Releases

2018 Press Releases

  • 2018 Alameda County Fair Previews Opening Day Festivities & Full Western Weekend

    Cattle Drive, Western Weekend Rodeo Games, Big O Tires Concert Series, Live Horse Racing, New Sky Ride & More Kick-off First Three Days of Summer Fun


    Pleasanton, Calif. – Get ready to say HELLO SUMMER! as Alameda County Fair opens this Friday with a three full days of fun and excitement:


    • No Bull, They’re Back! Opening Day Cattle Drive starts Friday, June 15 at 10:30AM. The live procession will feature cowboys, cowgirls, a big herd of steers with some Texas Longhorns, Fair entertainers Tadpole the Clown, Fables of the West, Roberto the Magnificent, Freestyle Motocross, plus loads of surprises.  Event starts at Del Valle Avenue in Pleasanton and continues through Main Street and into the Fairgrounds. Select downtown merchants will give away free Fair tickets good for any one day of Opening Weekend. Event is free to the public. For details and vendor information visit:


    • The Fair’s cool new Sky Ride makes its debut on Opening Day – tickets just $5 one way or $8 for unlimited rides.


    • Opening Day Deals, June 15: $1 Admission $1 Rides until 5PM


    • Western Weekend, June 15-17, Fun Rodeo Games & Pee-Wee Kids Events all weekend long at the Action Sports Arena. Sign up on the spot!


    • Live Horse Racing starts on Opening Day, June 15


    • Kids STEAM Weekend Fun, June15-17, Sun & Fun. Kids have fun learning while they play at STEAM-theme Weekends, every Thursday through Sunday. Free with admission.


    • Dads get in FREE on Father’s Day, Sunday, June 17, until 5PM.


    Blue Oyster Cult kicks off the 2018 Big O Tires Concert Series on Friday, June 15, followed by Sean Kingston on Saturday, June 16, and super group En Vogue on Sunday, June 17. All seats are reserved and available for purchase online through the concert page at


    Any available concert seats will be offered to guests on the day of the show, free with Fair admission, while supplies last. Guests may claim available seats at any information booth upon entrance to the Fair by scanning a bar code with their smart phone. Tickets for the reserved seats will be issued on the spot.  All free tickets for same-day shows will be offered on a first come, first served basis until all open seats have been claimed.

    Concert lawn seating with live streaming of the show is free with admission.


    Available reserved premium seats for Monster Trucks (June 29-July 1) and Demolition Derby (July 6-8) will also be offered on a same-day basis as the reserved concert seats.

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  • Fair Food Wizards Return to the Ring For 5th Annual SNACKDOWN Competition

    Fryday, June 22 at 2pm at the Stella Artois Grandstand Stage


    Pleasanton, Calif. – Say Hello to Summer and Deep Fried Food on a Stick! It’s everyone’s favorite time of year as Alameda County Fair’s top food vendors roll out their best and most outrageous creations at SNACKDOWN FRYDAY. This year’s competition will feature such decadent delicacies as the Krispy Kreme Bacon Burger, Fruity Pebbles Shrimp on a Stick and Strawberry Shortcake Milkshake (complete list below.)


    KCBS “Foodie Chap,” Liam Mayclem hosts along with celebrity judge Chuy Gomez of Q102 and a judging panel of Bay Area food writers and personalities. The Fair’s Facebook page will also run a contest giving food fans a chance to win a spot at the judging table.


    Award categories include Best New Sweet Treat, Best New Side or Snack, Best New Main Event and Best New Crazy Creation. The overall Grand Champion will be awarded the coveted Championship Belt.


    Last year’s winners included Doritos Corn on the Cob, Pineapple Shrimp & Rick Bowl, Donut Gelato Sandwich, The Chickle, and Deep Fried Mac & Cheese Balls.


    The “Food Finder” feature on the Fair’s website helps guests locate vendors for specific items they might want to try. SNACKDOWN “Finalist” and “Champion” signs will also be posted at the designated food stands.


    Food fans will also enjoy $2 Fair Food Bite Thursdays when vendors offer sample sizes of select treats for just two dollars each from 11AM to 5PM. For a list of vendor offerings visit


    2018 SNACKDOWN Finalists



    Coconut Shrimp with Mango Sauce

    Shrimp rolled in coconut, deep-fried to light, crispy perfection and served with a sweet & tangy Mango dipping sauce”

    Vendor: Sharky’s Fish Fry – across from Grandstand


    Crazy Cake

    “Fresh funnel cake topped with powdered sugar and whipped cream, a drizzling of Nutella, Reese’s Peanut Butter & caramel sauces, then sprinkled with a crunchy mix of pecans & bacon bits”

    Vendor: Fat Fanny’s Funnel Cakes


    Deep-Fried Cannoli on a Stick

    Deep-fried, crispy golden brown Cannoli stuffed with sweet, creamy filling & topped with powdered sugar & chocolate sauce”

    Vendor: Sweet Cheeks, Kids Park


    Dole Whip Pineapple Float

    Cool & delicious soft-serve pineapple Dole Whip drenched in fresh pineapple juice”

    Vendor: Dole Whip – Gardens entrance


    Fruity Pebbles Shrimp on a Stick

    Shrimp dipped in a crunchy Cajun, Fruity Pebbles-infused batter, then deep-fried, rolled in Fruity Pebbles and topped with a spicy Sriracha ranch sauce

    Vendor: Get Fried – Outside Building C


    Grilled Pork Tenderloin on a Stick

    Pork tenderloin skewered on a stick and grilled to savory perfection, served with Teriyaki or BBQ sauce”

    Vendor: Garlicky’s – Green Gate Midway and Good Ol’ Grub, outside Building B


    Krispy Kreme Bacon Burger

    “A char-grilled, 1/3 pound fresh ground beef patty, crisp bacon, lettuce, tomato, onions & pickles stacked between two Krispy Kreme donuts”

    Vendor: Stuffie’s Char Broiler – across from Grandstand


    Smokehouse Tots

    Fresh fried Tater Tots covered with coleslaw, pulled pork, brisket, sour cream, cheese & BBQ sauce”

    Vendor: Texas Tater Twisters – across from Grandstand


    Strawberry Shortcake Milkshake

    Sweet & creamy strawberry gelato blended with graham crackers, and topped with shortcake, whip cream & berries

    Fabe’s Churros and Gelato – Green Gate midway


    Texas Tater Dog

    “Spiral cut potato slinky-stretched around a 10” all-beef hot dog, deep-fried with garlic Parmesan or Cajun seasoning”

    Vendor: Spud Ranch – Action Zone

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  • Alameda County Fair Previews Discount Days & Deals for 2018

    Say HELLO to Summer – AND to savings! Opening Day is just around the corner and Alameda County Fair offers lots of ways for guests to enjoy it for less with Discount Days, coupons, online specials and more:



    • Opening Day, Friday, June 15 — $1 Admission, $1 Rides, all day until 5PM
    • Father’s Day, Sunday, June 17 — Free admission for dads, all day until 5PM
    • Kids FREE Thursdays, June 21, 28 & July 5 — Free admission for kids age 12 and under, until 5PM
    • Boomers FREE Fridays, June 22, 29 & July 6, Free admission for “Boomers” age 62 and better, until 5PM
    • Fair Food Bite Thursdays, June 21, 28 & July 5 from 11AM – 5PM — Food vendors offer fun-sized samples of select tasty treats for just 2 bucks!
    • Foster Kids Clothing Drive & 1 Rides, Wednesday, June 20 — Get one FREE admission with every donation of one new child’s clothing item. Benefits foster children in the Bay Area.
    • Feed the Need Food Drive & $1 Rides, Wednesday, June 27 — Get one FREE admission for every donation of four (4) non-perishable food items. Benefits Alameda County Community Food Bank.
    • First Responders Day, Wednesday, July 4 — Free admission for those in First Responder roles with valid ID until 3PM.
    • Military Appreciation, All day, every day –FREE admission with valid military or veterans ID.



    • FREE Ticket Giveaway at the Cattle Drive, Friday, June 15 at 10:30AM, Main Street, Pleasanton. Local merchants will be giving away FREE Fair tickets good for any one day of the Fair’s opening weekend, while supplies last.
    • BOGO Deals – Buy One, Get One Admission deals are available through Groupon, Valpak and Your Town Monthly.
    • Advance Purchase Discounts – Save up to 20% on admission tickets, Fun Packs, carnival wristbands, tasting events, parking passes and more before June 15 at:
    • 2018 Season Pass – Benefits include admission every day of the Fair, discounts on concert tickets (some shows FREE,) Action Sports reserved seats and wine, craft beer & craft cocktail tasting events, plus 24-hour pre-sale advantage.
    • Carnival Wristbands – Unlimited rides, all day long. Available at carnival area ticket booths or online before June 15 for additional savings:
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  • And the Winners are… Alameda County Fair Announces Best of 2018 Commercial & Amateur Wine Competitions

    Pleasanton, Calif. – Alameda County Fair recently hosted its popular annual commercial and amateur wine competitions. From the 210 commercial entries received, the following are the top medal winners for each of this year’s competitions:


    Best of Show Red: The Wine Group, Concannon Reserve Cabernet Sauvignon 2015


    Best of Show White: Darcie Kent Vineyards, Grüner Veltliner 2016


    Best of Show Dessert: Las Positas Vineyards, Casimira


    Best of Show Sauvignon Blanc: Dry Creek Vineyard, Fumẻ Blanc 2017


    Best of Show Zinfandel: Rock Wall Wine Company, Monte Rosso Zinfandel 2016


    The Amateur Winemaking contest is open to California residents age 21 and over. Congratulations to this year’s top winners from 78 entries received:


    • Best of Show Red: Koos Wines
    • Best of Show White: Serendipity Cellars
    • Best of Show Dessert: Heaven’s Gate Vineyard


    For a complete list of wines and winners, visit:



    All Gold Medal wines from the 2018 competitions will be available for purchase by the glass at the Wine Garden every day of the Fair.

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  • Alameda County Fairgrounds Announces Launch of New Community Youth Barn

    “Barn Raising” Press Event
    Alameda County Fairgrounds
    Thursday, May 24, 2018 at 7AM


    Pleasanton, Calif. – Alameda County Fairgrounds officials, along with County Board Supervisor Scott Haggerty, will hold a ceremonial “barn raising” event on Thursday, May 24 to announce a new community Youth Barn currently under construction on Fairgrounds property.


    When completed, the 8,000 square foot Marissa Hunt Youth Barn will be open to all local youth interested in raising animals for the Junior Livestock Show held at the annual Fair.


    “In a largely urban setting such as ours, FFA, 4H members and other kids interested in raising livestock don’t always have a place to do it,” said Supervisor Haggerty. “The Youth Barn will give them that opportunity and we are proud and excited to be able to offer this great resource to our community.”


    The barn will house approximately 80 animals at capacity and will be operated by Fairgrounds staff and parent volunteers of youth participating in the program. In addition to animal pens, the building will feature a classroom & meeting space, restrooms, animal wash rack, outdoor paddock and livestock scale.


    “This project is in perfect alignment with our mission of preserving the agricultural heritage of our county,” said Frank Imholf, Fair Association Board President.


    The building is being named after ten-year-old Marissa Hunt, an Abbie 4H (Pleasanton) member who died in a car accident in 2004.


    The press event will occur at the construction site at 7AM, when the first concrete will be poured. Attendees should enter Gate 12 off Valley Avenue and follow the signs to the reserved parking area.

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  • No Bull – They’re Back! Alameda County Fair Announces Return of the Opening Day Cattle Drive

    Friday, June 15, 2018 — 10:30AM to 11:30AM

    Pleasanton, Calif. – Known as a hub for upscale shopping & dining, Downtown Pleasanton will once again pay tribute to its Wild West beginnings as the Fair’s Opening Day Cattle Drive returns for an encore on Friday, June 15. The live procession will feature cowboys, cowgirls, a big herd of steers, fair entertainers and loads of surprises.  The event will start at Del Valle Avenue and head on to Main Street in Downtown Pleasanton at approximately 10:30AM.


    “After the tremendous turnout last year, Alameda County Fair is excited to bring back the Opening Day Cattle Drive,” said CEO, Jerome Hoban. “This time we’ll have a few Texas Longhorns in the mix, plus Fair entertainers and other surprises. Bring your family & friends for a fun and memorable Western experience right here in Downtown Pleasanton — and then head over and enjoy at day Fair with your free tickets! ”


    Select downtown restaurants and retailers will give away free Fair tickets while supplies last, and the Museum on Main will provide fun activities for kids. Participating businesses will be listed on the Fair’s website.


    Main Street will be closed during the event, while side streets will implement rolling closures to keep traffic moving.

    The fun will continue with special attractions through Sunday for the Fair’s “Western Weekend” celebration. Blue Oyster Cult will perform opening night to kick off the 2018 Big O Tires Concert Series.

    Getting there is easy with BART and Wheels’ Route 52 Fair Shuttle, which starts operation on June 15.  Visit for schedule, map and event updates.

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  • Summer Job Fair

    At the Fairgrounds

    Saturday, April 28, 2018

    1PM to 4PM

    4501 Pleasanton Avenue in Pleasanton


    Apply and Interview for Fair Jobs On Site


    Pleasanton, Calif. – Anyone seeking seasonal employment this summer can get a jump on their search at Alameda County Fair’s Summer Job Fair on Saturday, April 28.


    The event runs from 1PM to 4PM at the Fairgrounds’ Yellow Gate entrance at 4501 Pleasanton Avenue in Pleasanton. Representatives from the Fair, Spectra and Venue Smart, the Fair’s on-site food & beverage and custodial partners, will be on hand to provide information, accept applications and interview potential candidates.


    Most positions start Mid-June and run through the second week of July. Students, “first job” applicants, retirees and all others interested in short-term employment are encouraged to attend. Candidates must be age 16 or older to apply.


    Parking available on Pleasanton Avenue and the ACE Train lot located across from the Yellow Gate.

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  • 2018 Big O Tires Concert Series Lineup Features 38 Special, LeAnn Rimes, WAR, Sir Mix-A-Lot, Blue Oyster Cult & More

    Tickets Available Now

    Concert Lawn Still Free with Admission


    Pleasanton, CA – Say Hello to 17 big nights of great music happening this summer at Alameda County Fair! Tickets for all shows are on sale now and, for the first time, all seats, including bleachers, are reserved and include Fair admission ($15).


    The full lineup includes Blue Oyster Cult (6/15,) Sean Kingston (6/16,) En Vogue (6/17,) Clay Walker (6/20,) 38 Special (6/21,) Smash Mouth (6/22), Sir-Mix-A-Lot (6/24,) Morris Day & The Time (6/27,) Con Funk Shun (6/28,) The Tubes (6/30,) LeAnn Rimes (7/5,) and WAR (7/8.)


    Popular tribute bands round out the series with Boys of Summer: The Music of the Eagles (6/23,) Queen Nation (6/29,) Purple Reign (7/1,) Journey Revisited (7/6) and Super Diamond (7/7.) Concerts start at 8PM nightly.


    Ticket prices vary by show and section. A regular, full-price admission ticket ($15) includes a reserved bleacher seat for any single show, but seats must be reserved online through the concert page on the Fair’s website at the time of purchase. All seats for Tribute shows are the same price ($15) and reserved on a first come, first-served basis. Floor seats range from $45 to $60, Upper and Lower Reserved section seats range from $25 to $30. All reserved and floor seat ticket prices include Fair admission.


    Season Pass member discount ticket prices range from $30-$45 and $10-$30, respectively, and all bleacher seats and tribute shows are free of charge. Season Passes may be purchased through the Fair’s website.


    If seats are still available the day of show, guests will be able to reserve them at no charge at any info booth or at the amphitheater with a smart phone. Seating at the Concert Lawn area just outside the Amphitheater is always free with admission and features live streaming of every show on the Jumbotron screen.

    PDF Download

    Amateur competition entry deadline: March 30, 2018

    Commercial competition entry deadline: April 27, 2018


    Pleasanton, Calif. – Calling all winemakers; Alameda County Fair wants your best! Entries for amateur and commercial divisions of the Fair’s popular wine competitions are still being accepted for a limited time.


    Amateur/homemade wine competitors must register through the Fair’s website by Friday, March 30th, 2018. Judging will take place in April with results to be announced by email the week of May 1st. The competition is open to California residents, age 21 and older. For more information, visit:


    Amateur Wine:

    The Fair’s commercial competitions – Alameda County Wine Competition, Zin Challenge and Sauvignon Summit – also welcome new contenders. All entries must be registered through the Fair’s website by Friday, April 27th, no entry fee required. The Zin Challenge and Sauvignon Summit competitions are open to all domestic (U.S.) wineries, while Alameda County Wine Competition is open only to wineries located in Alameda County.  Judging for all will take place May 9-10 with winners to be announced the following week.


    Winners will be announced publicly and will be on display in the wine exhibition hall for the duration of the Fair. All Gold Medal wines will be available for purchase by the glass at the Fair’s Wine Garden.


    For more information, criteria and rules, visit:

    Alameda County Wine Competition:

    Zin Challenge & Sauvignon Summit:

    PDF Download

    Make, Take, Grow or Show It!

    Enter by April 25, 2018


    Pleasanton, Calif. — Whatever your hobby, passion or distraction, there’s likely a contest for it at the Alameda County Fair! Crafty types of all ages and ability levels are encouraged to enter their best work in any of the Fair’s many youth or adult competitions.

    Contest divisions include Culinary Arts, Fiber Arts, Garden & Floral, Handcrafts, Hobby Collections and Science & Technology. Popular categories include:

    • Cake/Cupcake Decorating
    • Ceramics
    • Crochet/Knit
    • Gardening
    • Homebrew
    • Floral Arrangements
    • Jams/Salsas
    • Jewelry Making
    • Metal Work
    • Needlework
    • Photography
    • Pinewood Derby
    • Quilting
    • Table Decoration
    • Woodworking/carving
    • Many more


    For a complete list of adult and youth contests, entry information & rules, visit: The deadline for general entries is Wednesday, April 25, 2018.


    Some competitions are judged in advance of the Fair and require earlier entry deadlines including wine, homebrew, and national anthem.

    PDF Download

    LeAnn Rimes, Smash Mouth, En Vogue, 38 Special, Clay Walker, The Tubes, Blue Oyster Cult, Sir Mix-a-Lot, WAR & More to Rock the 2018 Big O Tires Concert Series

    Pleasanton, Calif. – Get ready to say HELLO to Summer and more good times at the Alameda County Fair! The Fair returns June 15-July 8 for an 18-day run over four weekends.

    The Fair’s Carnival takes center stage in 2018 with the addition of a brand new, cross-grounds Sky Ride. The attraction features 70 passenger gondolas that offer riders an exciting, bird’s eye view of the Fair. The ride will extend from the Green Gate main entrance to the Kids Park at the Yellow Gate entrance. Tickets are sold online now, or at the ride, and priced at $5 for one-way and $8 for round-trip.

    Also new for thrill-seekers is the TURBO, a super fast, adrenaline-rush ride with upside-down, free flipping action at 120 feet in the air. Take a spin, if you dare! And for the first time, carnival fans can get even more of what they love with the new Fast Pass – a priority entrance line for all rides, with no waiting. Fast Passes are available online now or at the gate for just $10 and are good for the whole day.

    The 2018 Big O Tires Concert Series lineup offers something for every musical taste with Blue Oyster Cult, Shaggy, En Vogue, Clay Walker, 38 Special, Smash Mouth, Sir Mix-a-Lot, Con Funk Shun, The Tubes, LeAnn Rimes and WAR. Popular tribute bands include Boys of Summer (Eagles,) Queen Nation (Queen,) Purple Reign (Prince,) Journey Revisited (Journey) and Super Diamond (Neil Diamond.)

    Ticket prices vary by show & section and include Fair admission. Tickets for some shows are available now, with additional shows to go on sale each week. Visit for more concert information.

    No Bull – They’re Back!  The Fair’s Opening Day Cattle Drive, where real-life cowboys and cowgirls guide a mighty herd of steers through Downtown Pleasanton returns for an encore.  The event will start at Del Valle Avenue and head on to Main Street at approximately 10:30AM on Friday, June 15. Once again, select downtown restaurants and retailers will be giving away free Fair tickets while supplies last and the Museum on Main will provide fun activities for kids. Wild West Weekend festivities will continue at the Fair through Sunday.

    The Fair will offer three popular “Racing & Tasting” events this year – a different one each weekend:

    • Red, White & Craft Brew Fest – Saturday, June 23
    • Sip, Savor & Wager Wine Festival – Saturday, June 30
    • Craft Cocktail Festival – Saturday, July 7

    All events are held at the Stella Artois Grandstand infield track from 2PM to 5PM and offer unlimited sampling, live horse racing & wagering, food, lawn games and more. Tickets are available soon through the Fair’s website. Must be 21 or older.

    Fair Foodies can be found at SNACKDOWN FRYday, where the Fair’s own food vendors roll out their most outrageous new creations to compete for the prized championship belt. KCBS’ Foodie Chap, Liam Mayclem hosts the popular live event on Friday, June 22 at 2PM at the Fair’s Grandstand Stage. Snack seekers will also enjoy $2 Fair Food Bites when fun-sized servings of select Fair treats will be offered for just two bucks — every Thursday from 11AM to 5PM.

    More highlights:

    • Live horseracing returns to the Fairground’s historic racetrack on Opening Day, June 15 for 15 full days: June 15-17, 21-24, 28-30, July 1, 4, 6-8.
    • Monster Truck, Demolition Derby and Extreme Rodeo all return to the Action Sports Arena, with a different show featured each weekend. Extreme Freestyle Motocross (FMX) shows run daily. Select premium seats are available for purchase for Monster Trucks and Demolition Derby (tickets include Fair admission.) See website for details coming soon.
    • The Fair celebrates Father’s Day on Sunday, June 17, with free admission for dads until 5PM.
    • Festival Latino with Univision returns on Sunday, June 24 with live music, dancing, entertainment, games and more.
    • The Junior Livestock Auction will be held on Sunday, July 8 at 8AM at the Livestock Pavilion.
    • Fair Favorites will be back including exhibits, animals, food, rides, games, pig races, Kids’ Park & STEAM Weekends, special event days and more.

    For more information including schedules, Discount Days and concert & special event ticket info, visit the Fair’s website at  Facebook, Instagram and Twitter offer additional information, previews, updates, contests and giveaways.


    2018 Alameda County Fair Information

    Dates: June 15-July 8  (Closed June 18-19, 25-26, July 2-3)

    Hours: 11AM-11PM daily

    Carnival Hours: Wed-Thurs 12PM to closing, Fri-Sun 11AM to closing

    Horse Racing: June 15-17, 21-24, 28-30, July 1, 4, 6-8

    Big O Tires FREE Concerts: 8PM-9:15PM nightly. Fireworks show immediately following at Concert Lawn.

    Special Pre-Fair Pricing* (until 6/14/18):

    *Purchase in advance (before June 15) and save up to 33%

    • Adults (13-61) — $12 / $15 at gate
    • Seniors (62+) — $8 / $10 at gate
    • Kids (6-12) — $8 / $10 at gate
    • Children under 6 – FREE
    • General Parking — $8 / $10 at gate
    • Unlimited Carnival Wristbands — $28 / Wed-Thurs $30, Fri-Sun & July 4, $35 at gate
    • Carnival Fast Pass – NEW! Any single day $10 (same at gate)
    • Sky Ride – NEW! $5 one-way, $8 round-trip (same at gate)
    • Season Pass (admission for all 18 days and discounts on events) — $40
    • Fun Pack (4 general admission tickets and 1 parking pass) — $50


    • Opening Day: June 15 – $1 Admission, $1 Rides, UNTIL 5PM
    • Father’s Day: June 17 – Dads FREE until 5PM
    • $2 Fair Food Bites (Thursdays): June 21 & 28, July 5 — Select fun-sized Fair treats for just $2 each, UNTIL 5PM
    • Kids FREE Thursdays (12 and under): June 21 & 28, July 5, UNTIL 5PM
    • Boomers FREE Fridays (62+): June 22, 29 & July 6, UNTIL 5PM
    • Clothing Drive for Foster Kids: June 20 — Bring a brand new child’s clothing item and receive FREE admission & $1 rides – UNTIL 5PM
    • Feed the Need Food Drive benefitting Alameda County Community Food Bank presented by Lucky California: June 27 — Bring 4 non-perishable food items and receive FREE admission & $1 rides) – UNTIL 5PM
    • First Responder’s Day: July 4 – Free admission with valid ID UNTIL 3PM
    • Military Appreciation — One FREE Fair admission with valid Military ID, ALL DAY, EVERYDAY

    2018 Big O Tires Concert Series:

    6/15 – Blue Oyster Cult

    6/16 – Sean Kingston

    6/17 – En Vogue

    6/20 – Clay Walker

    6/21 – 38 Special

    6/22 – Smash Mouth

    6/23 – Boys of Summer (Eagles Tribute)

    6/24 – Sir Mix-a-Lot

    6/27 – TBD

    6/28 – Con Funk Shun

    6/29 – Queen Nation (Queen Tribute)

    6/30 – The Tubes

    7/1 – Purple Reign

    7/5 – LeAnn Rimes

    7/6 – Journey Revisited (Journey tribute)

    7/7 – Super Diamond (Neil Diamond tribute)

    7/8 – WAR


    The Alameda County Fair is operated by the non-profit Fair Association without any tax funding from the government. It is ranked one of the top 50 North American Fairs and the 7th largest fair in California. The Fairgrounds is home to the oldest one-mile race track in America.

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    PLEASANTON, CA – The Western Fairs Association (WFA) and the International Association of Fairs and Expositions (IAFE) have recognized Alameda County Fair with top honors for innovation and excellence in competitive exhibits, agricultural programs & communications for 2017.


    In all, the Fair took home 25 WFA Awards in its division including nine 1st place, nine 2nd place & seven 3rd place honors. Alameda County Fair was also nominated for the Merrill Award, WFA’s highest honor, for its digital marketing campaign.


    IAFE honored the Fair with 13 internationally recognized awards: four 1st place, three 2nd place and six 3rd place. Both organizations sponsor annual awards programs to recognize outstanding achievement in specific areas and to share successful ideas and programs with other fairs.


    “We are incredibly honored to be recognized within the industry for our continued efforts in making Alameda County Fair the best experience for our community each year,” said Alameda County Fairgrounds’ CEO, Jerome Hoban. “We are fortunate to have such a dedicated team and look forward to more great things to come in 2018.”


    The Fair received first-place honors in the following categories:


    • Social Media Campaign




    • Digital Marketing Campaign
    • Innovative Marketing Strategy
    • Sponsorship
    • New Technology
    • Volunteer Program
    • Event within an Event
    • Interim Event
    • Collaboration


    • Electronic Newsletter (E-blast)
    • Promotional Poster
    • Promotional Display Piece
    • Promotional Event


    The Fair received additional awards in a variety of categories for competitive exhibits, contests, agricultural programming & events, advertising, marketing, communications, sponsorship, guest services, non-profits, and community outreach.


    Venues Today consistently ranks Alameda County Fair among the Top 50 Fairs in North America.





    2018 Alameda County Fair — June 15 -July 8. Enjoy extreme live Action Sports shows, big name concerts and Live Horse Racing. For more information and schedules, visit


    The Fair is successfully operated by the Alameda County Agricultural Fair Association, a 501(c)3, non-profit organization, without any tax funding from the government.


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2017 Press Releases

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